# Informative Ice Cream Apps The New Baskin-Robbins App Offers Access to Deals and Discounts By Rahul Kalvapalle | Published 2016-08-03 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-app References: [pymnts](http://www.pymnts.com/news/mobile-commerce/2016/baskin-robbins-mobile-app-mobile-commerce/) & [itunes.apple](https://itunes.apple.com/us/app/baskin-robbins/id1133765058?mt=8) Globally renowned ice cream franchise [Baskin-Robbins](https://www.trendhunter.com/trends/order-baskin-robbins) has devised an innovative new ice cream app that is designed to make it easier than ever for customers to get the most out of its range of 31 flavors. What's great about this particular ice cream app is that it allows for next-level customization, specifically by making it possible for customers to program in their [dietary restrictions](https://www.trendhunter.com/trends/lowsugar-ice-cream-brand) and special preferences. This ensures that customers will never again have to order an ice cream that ends up harming them, something which should never happen given that ice cream consumption is all about pleasure. As an incentive, people who download the app will be able to pick up a free regular scoop of Baskin-Robbins ice cream. This ice cream app will ultimately enable Baskin-Robbins to solidify its popularity among existing customers while better engaging new ones. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Next-level Customization:** The ability to program dietary restrictions and special preferences in ice cream apps presents an opportunity for personalized and tailored ice cream experiences. - **Enhanced Customer Engagement:** Ice cream apps that offer deals, discounts, and incentives can attract new customers and retain existing ones by increasing their engagement and loyalty. - **Safety and Convenience:** Ice cream apps that prioritize customer safety by allowing them to avoid allergens and harmful ingredients will enhance the overall convenience and satisfaction of the ice cream experience. ### Sectors Adopting This - **Food Service:** Ice cream franchises and food establishments can utilize innovative ice cream apps to enhance customer experience and increase sales. - **Technology:** The development and implementation of ice cream apps require the expertise of technology companies and app developers. - **Mobile Marketing:** Marketers can leverage ice cream apps as a platform to promote deals, discounts, and loyalty programs, while also gathering valuable customer data. ## Related on Trend Hunter - [Online Dessert Ordering Platforms](https://www.trendhunter.com/trends/order-baskin-robbins.md) - [Ice Cream Insurance Plans](https://www.trendhunter.com/trends/melt-insurance.md) - [On-Demand Mobile Ice Cream Stores](https://www.trendhunter.com/trends/mobile-ice-cream-store.md) - [Exclusive Ice Cream Promotions](https://www.trendhunter.com/trends/ice-cream-day-deal.md) - [American Dessert-Inspired Ice Creams](https://www.trendhunter.com/trends/breyers-ice-cream.md) - [Complimentary Frozen Treat Promotions](https://www.trendhunter.com/trends/dairy-queen-national-ice-cream-day.md) - [Ice Cream Variety Packs](https://www.trendhunter.com/trends/ice-cream-variety-packs.md) - [Sundae-Inspired Ice Creams](https://www.trendhunter.com/trends/sundae-funday-ice-cream.md) - [Creative Ice Cream Flavors](https://www.trendhunter.com/trends/flavour-slam.md)