# Macaron Dessert Popsicles Ekselence Macarons Introduces a Hybrid of Ice Cream and Macarons By Laura McQuarrie | Published 2016-05-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-and-macarons References: [thedieline](http://www.thedieline.com/blog/2016/4/26/ekselence-macarons) & [behance.net](https://www.behance.net/gallery/36075955/Ekselence-Macaroons) Ice cream and macarons are two desserts that are beloved on their own, but [Ekselence](https://www.trendhunter.com/trends/ekselence-ice-cream) Macarons brings them together to create an even sweeter treat. Designer Alexey Gorozhanin developed the charming packaging for Ekselence Macarons, which uses vivid imagery to showcase the floral, chocolate and nutty flavors of each [frozen dessert](https://www.trendhunter.com/trends/raspberry-vanilla-blueberry-macarons). While the product names are simple—Orange & Macarons and Pistachio & Macarons—the colorful product photography on the dessert boxes suggests that there are deeper flavors to discover in these [ice cream and macaron](https://www.trendhunter.com/trends/nightingale-ice-cream-sandwiches) sweets. The packaging for the decadent desserts will appeal to foodies with an eye for the newest hybrid food creations on the market. Macarons have been worked into everything from cakes and donuts to sweet versions of kebabs, offering consumers a refreshing new way to encounter this familiar dessert. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 73% | Activity: 69% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Hybrid Desserts:** There is an opportunity for innovative fusions of different dessert types to create more interesting tastes. - **Creative Packaging:** Designers can create visually-appealing packaging that entices consumers to try the products within. - **Macaron Mania:** The popularity of making desserts using macarons is rising so more flavors and fusions can be made. ### Industries Being Reshaped - **Food and Beverage:** Companies in the food and beverage industry can create new hybrid desserts and experiment with unique packaging ideas. - **Packaging:** The packaging industry has an opportunity to create interesting packaging designs for new hybrid dessert products. - **Dessert Retail:** Retail companies specializing in desserts, such as macarons, can expand their dessert offerings by creating new fusion desserts. ## Related on Trend Hunter - [Macaron-Studded Ice Cream Bars](https://www.trendhunter.com/trends/macaron-strawberry-raspberry-ice-cream-bars.md) - [Macaron Ice Cream Collections](https://www.trendhunter.com/trends/macaron-ice-cream.md) - [Macaron-Inspired Pop-Ups](https://www.trendhunter.com/trends/flavours-of-love.md) - [Dubai-Style Macaron Cake Pops](https://www.trendhunter.com/trends/dubaistyle-chocolate-mac-pops.md) - [Rich Chocolate-Enrobed Macarons](https://www.trendhunter.com/trends/chocolate-dipped-macarons.md) - [Collaborative Spirit-Infused Macarons](https://www.trendhunter.com/trends/macarons-cocktail.md) - [Pastry-Inspired Peptide Lip Treatments](https://www.trendhunter.com/trends/sweet-macaron.md) - [Macaron-Made Dessert Pops](https://www.trendhunter.com/trends/sugar-cookie-mac-pops.md) - [Satisfying All-Season Ice Creams](https://www.trendhunter.com/trends/ekselence-ice-cream.md)