# Boozy Ice Cream Pairings Baskin-Robbins Created a List of Ice Cream and Beer Pairings By Laura McQuarrie | Published 2016-06-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-and-beer References: [brandeating](http://www.brandeating.com/2016/06/baskin-robbins-suggests-beer-and-ice-cream-pairings.html) & [prnewswire](http://www.prnewswire.com/news-releases/baskin-robbins-cheers-dads-nationwide-this-fathers-day-with-a-cake-inspired-by-a-beer-mug-the-cold-one-cake-and-reveals-ultimate-beer-and-ice-cream-pairings-guide-300283612.html) In celebration of Father's Day and the [beer mug-shaped ice cream cake](https://www.trendhunter.com/trends/baskin-robbins-brie-my-guest) that it created to mark the occasion, [Baskin-Robbins](https://www.trendhunter.com/trends/the-cold-one) teamed up with All About Beer Magazine to share a special ice cream and beer pairing guide. The guide shares a list of 10 popular ice cream flavors and suggests types of beer that would pair well with them. Examples include enjoying [Mint](https://www.trendhunter.com/trends/mint-crunchin-cookie-dipped-cone) Chocolate Chip alongside a coffee porter or a stout, as well as Baskin-Robbins' Jamoca Almond Fudge with a refreshing blueberry ale. This adult-targeted campaign from Baskin-Robbins will inspire its consumers to see its offerings in a new light. With the expansion of beer culture, a number of accessible high-low beer pairings have been suggested to enhance the consumption of inexpensive snacks like candy, chocolate bars, potato chips and pizza. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 39% | Activity: 76% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Boozy Ice Cream Pairings:** The trend of pairing ice cream and beer continues to grow, providing opportunities for unique flavor combinations. - **Beer and Snack Pairings:** Pairing beer with snacks like candy, chocolate bars, potato chips and pizza is becoming more popular, inspiring the creation of new, unexpected flavor combinations. - **Adult-targeted Food Pairings:** Targeting adult consumers with food and beverage pairings can introduce them to a new way of enjoying traditional treats. ### Industries Being Reshaped - **Ice Cream:** The ice cream industry can expand its offerings and target adult consumers by exploring beer pairings and creating their own guides. - **Beer:** The beer industry can expand its market by providing recommendations for pairing their products with food, including ice cream. - **Snack Foods:** The snack food industry can collaborate with the beer and ice cream industries to create exciting new flavor combinations for consumers to enjoy. ## Related on Trend Hunter - [Beer-Infused Ice Cream Bars](https://www.trendhunter.com/trends/miller-high-life-ice-cream-dive-bars.md) - [Ice Cream-Inspired Stout Beers](https://www.trendhunter.com/trends/brewdog-x-mackies-of-scotland.md) - [Beer-Themed Celebratory Cakes](https://www.trendhunter.com/trends/the-cold-one.md) - [Stout-Flavored Ice Creams](https://www.trendhunter.com/trends/lovely-day-for-a-guinness-ice-cream.md) - [Spiked Alcoholic Ice Creams](https://www.trendhunter.com/trends/spiked-root-beer-float-ice-cream.md) - [Beer-Paired Noodle Cups](https://www.trendhunter.com/trends/cup-noodles-and-beer.md) - [Cookie-Paired Beer Initiatives](https://www.trendhunter.com/trends/beer-badge.md) - [Ice Cream Dive Bars](https://www.trendhunter.com/trends/ice-cream-dive-bar.md) - [Mixed Flavored Gelatos](https://www.trendhunter.com/trends/talentigelato-pairings.md)