# Summer-Ready Ice Cream Ads McDonald's Boasts a Creative and Summery Vibe for Its Frozen Desserts By Kalin Ned | Published 2018-07-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-ad References: [designtaxi](http://designtaxi.com/news/400526/McDonald-s-Easy-Breezy-Ice-Cream-Prints-Serve-You-A-Taste-Of-Summer/) & [adsoftheworld](https://www.adsoftheworld.com/campaign/mcdonalds-tbwa-07-2018?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) [McDonald's](https://www.trendhunter.com/trends/mcdonalds-campaign-1) partners up with creative agency [TBWA](https://www.trendhunter.com/trends/mcdonalds-france-1) for a trio of ice cream ads that promote the refreshing and sweet taste of its product. With an eye for graphic variation, the studio works with the fast food establishment's frozen dessert offerings, specifically the sundaes and the [McFlurry](https://www.trendhunter.com/trends/hersheys-smores-mcflurry). The print campaign is appropriately dubbed 'A Little Taste of Summer' and it cleverly represents popular vacation spots for warm weather months. TBWA includes a clever representation of an island, a community pool, as well as a water park. From the caramel-swirl water slide to boat-accommodating strawberry syrups, the playful ice cream ads truly depict the vibrancy and enjoyment of summer vacation. While the creativity in the campaign captures the consumer's attention, the seductive edges of the frozen desserts are bound to arise cravings. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 84% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Summer-themed Advertising:** Opportunity for companies to create advertising campaigns that capture the spirit and vibe of summer. - **Food and Beverage Promotions:** Creative ideas for promoting food and beverage products can increase sales and grab consumer attention. - **Graphic Design and Branding:** Innovative graphic design and branding can help companies stand out in a crowded market space. ### Industries Being Reshaped - **Fast Food:** Fast food chains can develop creative marketing campaigns to boost sales of their products, particularly during the summer months. - **Advertising and Marketing:** Advertising agencies can use creative strategies to help companies build strong brands and promote their products effectively. - **Graphic Design:** Graphic design agencies can work with companies to develop visually stunning marketing materials that leave a lasting impression on consumers. ## Related on Trend Hunter - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Ice Cream-Inspired Campaigns](https://www.trendhunter.com/trends/dairy-queen-canada.md) - [Frozen Campfire Confection Treats](https://www.trendhunter.com/trends/hersheys-smores-mcflurry.md) - [Carefree Ice Cream Campaigns](https://www.trendhunter.com/trends/hagendazs-x-pierre-herm-campaign.md) - [Nostalgic Fast Food Campaigns](https://www.trendhunter.com/trends/cheeky-maccas.md) - [QSR Summer Pop-Ups](https://www.trendhunter.com/trends/mcdonalds-mexico.md) - [Sea-Inspired Ice Cream Treats](https://www.trendhunter.com/trends/sea-salt-mcflurry.md) - [Pineapple-Infused QSR Desserts](https://www.trendhunter.com/trends/pineapples-aplenty.md)