# Ice Cube Webs The IceBlok Filters Out Ice Chunks When Taking Big Gulps By Tisah Tucknott | Published 2009-06-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ice-catchers-iceblok-icecubes References: [craziestgadgets](http://craziestgadgets.com/2009/04/23/iceblok-for-people-who-are-incapable-of-drinking-beverages-with-ice-properly/) & [thehomemarketplace](http://www.thehomemarketplace.com/HomeMarketPlace/Shopping/ProductDetail.aspx?CID=Tabletop%20&%20Entertaining&SCID=Drinkware&ProductID=BC00330813) The IceBlok is an innovative approach to catching and preventing ice cubes from entering your mouth. Created for people who are incapable of drinking [iced beverages](https://www.trendhunter.com/trends/24-ices-frozen-cocktails) properly, the web-like design keeps ice cubes in the glass where they should be. The IceBlok will let you enjoy your [cool drink](https://www.trendhunter.com/trends/puffin-drinkware) without the hassle of those annoying cubes of ice! **Implications** - The summertime is magical and people emerge from their homes to enjoy BBQs and patios. Going hand in hand with this is the concept of making the simple things in life more fun. Consumers shouldn't have to spend a ton of money to have a fun (and functional) experience with a product and these ice cube webs prove it. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 27% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Innovative Beverage Accessories:** The IceBlok showcases the trend of creating unique and practical accessories for enhancing the beverage experience. - **Preventing Food and Drink Disruptions:** The web-like design of the IceBlok represents a trend in developing innovative solutions to prevent unwanted elements from entering food and drink. - **Enhancing Summer Dining Experiences:** The IceBlok taps into the trend of finding creative ways to make simple activities like drinking iced beverages more enjoyable during the summer season. ### Sectors Adopting This - **Beverage Accessories:** The IceBlok presents an opportunity for the beverage accessory industry to create innovative products that enhance the drinking experience. - **Food and Drink Safety:** The web-like design concept of the IceBlok opens doors for the food and drink safety industry to develop disruptive solutions for preventing unwanted elements from contaminating food and beverages. - **Hospitality and Restaurant:** The IceBlok offers a disruptive innovation opportunity for the hospitality and restaurant industry to elevate the summer dining experience by providing unique and enjoyable beverage accessories. ## Related on Trend Hunter - [Eco-Friendly Ice Straw Molds](https://www.trendhunter.com/trends/ice-straw.md) - [Stylish Ice Molds](https://www.trendhunter.com/trends/cocktail-ice-sets.md) - [Star-Shaped Ice Cubes](https://www.trendhunter.com/trends/star-shaped-ice-cubes.md) - [Efficient At-Home Ice Makers](https://www.trendhunter.com/trends/athome-ice-maker.md) - [Craft Coffee Ice Cubes](https://www.trendhunter.com/trends/coffee-ice-cube.md) - [Cuttting-Edge Sphere Ice Makers](https://www.trendhunter.com/trends/sphere-ice-makers.md) - [Star-Shaped Beer Ice Cubes](https://www.trendhunter.com/trends/beer-ice-cube.md) - [At-Home Mixologist Ice Makers](https://www.trendhunter.com/trends/sphere-ice-maker.md) - [Nutrient-Infused Ice Cubes](https://www.trendhunter.com/trends/roxii-supercube.md)