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# Revived Shiny Puffer Jackets
Oi Polloi and Berghaus Breathe Life Back to the Ice Cap 78 Jacket

By Amy Duong | Published 2021-10-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cap-78
References: [hypebeast](https://hypebeast.com/2021/10/oi-polloi-berghaus-ice-cap-78-jacket-release-info) & [oipolloi](https://www.oipolloi.com/collections/berghaus/products/berghaus-ice-cap-78-jacket-forest-biome-dusk#product)

Manchester-based retail label Oi Polloi taps fellow British brand [Berghaus](https://www.trendhunter.com/trends/lidl-by-lidl) on a new [collaborative project](https://www.trendhunter.com/trends/supreme-x-marmot), bringing life back to the Ice Cap 78. Recognized as one of the most [iconic jackets](https://www.trendhunter.com/trends/japanorak) by the brand, it arrives just in time for the Fall/Winter 2021 season.

The jacket is finished with a padded taffeta fabric material for a newly updated touch and it is offered in the color palettes of Medieval Blue and Volcano or Forest Biome and Dusk. The jacket features details including a full zippered fastening, press stud storm flap, and a drawcord-adjustable hood that boasts detachable capabilities. Each tonal design is completed with a muted Berghaus branding on one of the stud-fastened slash pockets.

Image Credit: Oi Polloi

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 78% | Activity: 73% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What Makes This Trend Stand Out

- **Revived Puffer Jacket Fashion:** Collaborations between legacy brands may bring new life and updated styling to classic outerwear apparel.
- **Color-block Trend:** Designers may look to layer color-block patterns to provide updated styling to classic designs.
- **Detachable Hood Design:** Incorporating detachable hoods as a design element may offer added versatility to jacket designs.

### Sectors Adopting This

- **Outdoor Apparel Industry:** Heritage outdoor apparel companies may collaborate to bring innovative and fashionable updates to classic designs.
- **Fashion Industry:** Designers and fashion brands may experiment with color-blocking patterns to add new designs to customers' wardrobes.
- **Sporting Goods Industry:** Updating features such as detachable hood designs on performance jackets may provide an opportunity for athletic wear companies to innovate in customer comfort and usability.

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