# Chilly Charity Costumes Ice Bucket Challenge Halloween Costume Turns Generous Action into Outfits By Amelia Roblin | Published 2014-09-30 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/ice-bucket-challenge-halloween-costume References: [huffingtonpost](http://www.huffingtonpost.com/2014/08/22/ice-bucket-challenge-halloween-costume_n_5700826.html) & [brandsonsale](http://www.brandsonsale.com/ca-191000.html) Again and again on your [Facebook](https://www.trendhunter.com/trends/jacket-potato-jacket) NewsFeed, you've seen your friends dump freezing water over their heads. Now you can live in that cool moment for an entire evening with the Ice Bucket Challenge Halloween Costume. Sold by brandsonSale, this hilarious getup is made up of a [big blue bucket](https://www.trendhunter.com/trends/twist-or-treat-halloween-buckets) with a plastic curtain raining down from inside of it. Hold this over your head while your other hand clutches an ice cube tray. To give the impression that the wearer is mid-pour, the Ice Bucket Challenge Halloween Costume comes with a clear poncho that's covered in silver squares that are meant to look like ice cubes. When you buy this topical ensemble, the online store donates $10 to the ALS Foundation. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 91% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What's Driving This Trend - **Charitable Costumes:** Using costumes as a way to raise money for charities creates an opportunity for disruptive innovation in the fashion industry. - **Social Media Challenges:** Capitalizing on popular social media challenges by creating merchandise can lead to innovative marketing strategies for brands. - **Novelty Products:** Creating unique and humorous products that align with popular trends can lead to a disruptive innovation opportunity in the e-commerce space. ### Who This Affects Most - **Fashion:** The fashion industry can capitalize on the trend of charitable costumes by creating themed collections that donate a portion of sales to specific charities. - **Marketing:** The marketing industry can create a new category of merchandise that capitalizes on viral social media challenges to generate revenue and awareness for brands. - **E-commerce:** E-commerce retailers can leverage the trend of novelty products by creating unique and humorous items that tap into cultural trends and generate customer engagement. ## Related on Trend Hunter - [Candy Bowl Costumes](https://www.trendhunter.com/trends/trickortreatable-costume.md) - [Two-Person Halloween Outfits](https://www.trendhunter.com/trends/nashville-hot-mozz-costume.md) - [Sweet-and-Salty Costumes](https://www.trendhunter.com/trends/auntie-annes-and-cinnabon-costumes.md) - [QSR Meme Costumes](https://www.trendhunter.com/trends/spirit-halloween-chipotle.md) - [Halloween Creamer Costumes](https://www.trendhunter.com/trends/international-delight-2.md) - [Life-Sized Clog Costumes](https://www.trendhunter.com/trends/crocs-costume.md) - [Macaroni-Inspired Halloween Costumes](https://www.trendhunter.com/trends/cheetos-bold-to-the-bone-costume.md) - [Smiling Sponge Costumes](https://www.trendhunter.com/trends/scrub-daddy-costume.md) - [Life-Size Casket Coolers](https://www.trendhunter.com/trends/casket-cooler.md)