# Outdated Challenge Ads This Internet Ad Shows the Ice Bucket Challenge for ALS Years Later By Laura McQuarrie | Published 2017-02-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ice-bucket-challenge-for-als References: [adweek](http://www.adweek.com/creativity/man-finally-does-the-ice-bucket-challenge-in-fun-ad-about-the-perils-of-slow-internet/) & [youtu.be](https://youtu.be/_6ha3B12MAY) The Ice Bucket Challenge for ALS was a phenomenon that swept the Internet in 2014 —which is precisely the point of these ads for Connect Internet in Lebanon. Now that it is the year 2017, Connect Internet has just rolled out a commercial showing what you miss out on when you have a slow Internet connection. Several years late, the ad shows "unscripted characters from remote areas in Lebanon" performing the Ice Bucket Challenge, which is still amusing, but no longer captures the attention of the masses as it once did. Connect Internet closes the ad by saying "Don't be the last to get it. Connect faster, wherever you are." A second ad in this series from Connect Internet also follows the same theme, but features the [Harlem Shake](https://www.trendhunter.com/trends/algorithm-cleansing-song). ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 13% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **Ice Bucket Challenge:** Disruptive innovation opportunity: Create a new viral challenge that captures the attention of the masses and promotes a specific cause or brand. - **Slow Internet:** Disruptive innovation opportunity: Develop innovative technologies or infrastructure that provide fast and reliable internet connections in remote areas. - **Outdated Advertising:** Disruptive innovation opportunity: Create fresh and engaging advertising strategies that resonate with modern audiences and leverage current trends. ### Industries Being Reshaped - **Internet Service Providers:** Disruptive innovation opportunity: Explore new business models or technologies to deliver faster and more accessible internet services to customers. - **Digital Marketing:** Disruptive innovation opportunity: Find creative ways to leverage viral challenges or popular trends in advertising campaigns to capture audience attention and drive brand awareness. - **Telecommunications:** Disruptive innovation opportunity: Develop advanced networking technologies or partnerships to provide seamless internet connectivity in remote and underserved areas. ## Related on Trend Hunter - [Togetherness Seltzer Campaigns](https://www.trendhunter.com/trends/grab-life-by-the-claw.md) - [Convention-Challenging AC Campaigns](https://www.trendhunter.com/trends/windfree.md) - [Time Travel Fast Food Ads](https://www.trendhunter.com/trends/inflationary-mcdonalds-ads.md) - [Humorous Brand Campaigns](https://www.trendhunter.com/trends/ikea-rewards-program.md) - [No-Internet Couples Challenges](https://www.trendhunter.com/trends/kahluastiritupchallenge.md) - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Defiance-Inspired Disease Awareness Campaigns](https://www.trendhunter.com/trends/a-finger-for-hope.md)