# Rum-Infused Iced Coffees The Ice Break Coffee with Bundaberg Rum is Spiced and Flavorful By Michael Hemsworth | Published 2020-10-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ice-break-coffee References: [foodbev](https://www.foodbev.com/news/bundaberg-rum-and-ice-break-partner-to-release-rum-spiced-iced-coffee/) & [parmalatprofessional](https://www.parmalatprofessional.com) The Ice Break coffee with [Bundaberg Rum](https://www.trendhunter.com/trends/maison-de-bundys-blanc-de-cane) is a rum-spiced cold coffee drink created in collaboration between the two brands to offer consumers a flavorful alternative to existing prepackaged java products on the market. The drink features the flavor of the namesake spiced rum, but contains just 0.3% ABV to make it a suitable product that is suitable for passive consumption. The drink is likely to be a hit amongst consumers seeking out a new take on prepackaged coffee drinks that will boost energy with a premium flavor. Asembl Managing Director Justin Watson spoke on the new Ice Break coffee with Bundaberg Rum saying, "Last year’s launch of our first partnership between [Diageo’s](https://www.trendhunter.com/trends/captain-morgan-original-spiced-gold) Bundaberg Rum and Ice Break was an incredible success in Bundaberg Rum’s home state, Queensland. So popular was the range that we have continued our strategic licensing roll-out for the brand with this second product launch of Spiced which will see it available nationwide in petrol and convenience outlets as well as Coles and [Woolworths](https://www.trendhunter.com/trends/cadbury-dairy-milk-watermelon-chocolate-block) supermarkets." ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 15% | Activity: 41% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Premium Cold Coffee Drinks:** The rise of rum-infused iced coffees presents an opportunity for companies to tap into the demand for premium, flavorful alternatives to existing prepackaged coffee products. - **Creative Flavor Collaborations:** Collaborations between coffee and alcohol brands, such as the Ice Break coffee with Bundaberg Rum, offer a disruptive innovation opportunity to create unique, spiced cold coffee drinks that appeal to adventurous consumers. - **Low-abv Beverages:** The development of rum-spiced cold coffee drinks with low alcohol content, like the Ice Break coffee with 0.3% ABV, caters to the growing consumer interest in low-alcohol options for passive consumption. ### Industries Being Reshaped - **Beverage:** The beverage industry can explore opportunities to introduce innovative rum-infused coffee drinks to meet the demand for premium, flavorful alternatives to traditional coffee products. - **Alcohol:** Alcohol companies can leverage partnerships with coffee brands to create unique, spiced cold coffee drinks that offer a twist on traditional alcoholic beverages. - **Retail:** Retailers, particularly petrol and convenience outlets, as well as supermarkets, can capitalize on the popularity of rum-infused iced coffees by stocking these products and catering to consumer demand for innovative, flavorful beverages. ## Related on Trend Hunter - [Nitro-Infused Cold Irish Coffees](https://www.trendhunter.com/trends/coldbrewed-irish-coffee.md) - [Aromatic Coffee-Inspired Spirits](https://www.trendhunter.com/trends/brugal-coleccin-visionaria-edicin-02-coffee.md) - [Ice Cream-Flavored Iced Coffees](https://www.trendhunter.com/trends/victor-allens-coffee.md) - [Optimized Iced Coffee Blends](https://www.trendhunter.com/trends/death-wish-coffee-ice-breaker.md) - [Spirit-Infused Nitro Cold Brews](https://www.trendhunter.com/trends/spiritinfused-nitro-cold-brew.md) - [Alcoholic Cold-Brew Coffee Drinks](https://www.trendhunter.com/trends/cold-brew-coffee-beer.md) - [Coffee-Inspired Ice Creams](https://www.trendhunter.com/trends/coffee-inspired-ice-cream.md) - [Whiskey-Inspired Coffee Blends](https://www.trendhunter.com/trends/whiskeyinspired-coffee-blend.md) - [Warming Ginger Beer Cocktails](https://www.trendhunter.com/trends/spiced-rum-ginger-beer.md)