# Cafe Happy Hour Promotions The Coffee Bean & Tea Leaf Ice Blended Deals are Here for Summer By Michael Hemsworth | Published 2025-06-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/ice-blended-deals References: [fastfoodclub](https://www.fastfoodclub.com/p/the-coffee-bean-tea-leaf-rolls-out-ice-blended-bargains/) & [coffeebean](https://www.coffeebean.com)  The [Coffee](https://www.trendhunter.com/trends/the-coffee-bean-tea-leaf-pours-new-macadamia-white-chocolate-ice-blended-dr) Bean & Tea Leaf Ice Blended deals are being launched by the brand as a promotional happy hour of sorts that will offer customers with access to a wide range of [frozen drinks this summer](https://www.trendhunter.com/trends/ice-creaminspired-frozen-coffees). The drink promotion will be running from June 4 through August 19, 2025 each day from 12pm to 6pm and will offer regular size beverages for just $3. The brand is including an array of its most popular drinks in the promotion such as the Ultimate Cold Brew Blended, CaraMocha Ice Blended, Pure CaraMocha Ice Blended and the [Ube](https://www.trendhunter.com/trends/starbucks-ube-vanilla) Coconut Affogato Ice Blended. The Coffee Bean & Tea Leaf Ice Blended deals promotion is being run alongside another deal that will offer customers access to Regular Mocha or Vanilla Ice Blended drinks for $4. Image Credit: The Coffee Bean & Tea Leaf ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 74% | Activity: 81% | Freshness: 42% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Happy-hour Coffee Promotions:** Promotional coffee-driven happy hours capitalize on consumer desire for affordable indulgence during off-peak times, broadening target markets. - **Seasonal Beverage Offerings:** Rotational seasonal beverage promotions leverage limited-time appeal to create urgency and drive foot traffic to retail locations. - **Frozen Beverage Expansion:** The growing popularity of frozen beverages in coffee chains expands menu diversity and caters to the evolving consumer taste preferences. ### Who This Affects Most - **Beverage Retail:** The beverage retail industry sees innovation with promotions that align with seasonal trends and consumer preferences for affordable luxury. - **Food Service Promotions:** Innovative food service promotions are shifting towards multi-offering campaigns that bundle products at strategic price points to maximize consumer engagement. - **Coffeehouse Chains:** Coffeehouse chains are increasingly focused on creating unique, seasonal product offerings to differentiate in a competitive market and attract a diverse clientele. ## Related on Trend Hunter - [Fan Voting Cafe Drinks](https://www.trendhunter.com/trends/barista-creations.md) - [Cold Brewed Cafe Refreshments](https://www.trendhunter.com/trends/cold-brew-drink.md) - [Frozen Springtime Drink Deals](https://www.trendhunter.com/trends/frozen-beverage-deal.md) - [Nutty White Chocolate Lattes](https://www.trendhunter.com/trends/the-coffee-bean-tea-leaf-pours-new-macadamia-white-chocolate-ice-blended-dr.md) - [Refreshingly Exotic Cold Teas](https://www.trendhunter.com/trends/cold-brew-tea-flavors.md) - [Cookie-Infused Peppermint Mochas](https://www.trendhunter.com/trends/peppermint-mocha-crumble-ice-blended-drink.md) - [Mango-Matcha Beverages](https://www.trendhunter.com/trends/mango-matcha-latte.md) - [Co-Branded Cartoon Beverages](https://www.trendhunter.com/trends/coffee-bean-and-tea-leaf.md) - [Romantic Cafe Loyalty Rewards](https://www.trendhunter.com/trends/the-coffee-bean-tea-leaf-buy-one-share-one.md)