# Cruise Ship Ice Bars Norwegian Cruise Line's On-Board Pub is Sponsored by Svedka and Inniskillin By Jana Pijak | Published 2017-03-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ice-bars References: [shermanscruise](https://www.shermanscruise.com/articles/we-tried-it-svedka-and-inniskillin-ice-bar) [Norwegian Cruise Line's](https://www.trendhunter.com/trends/its-different-out-here) ice bar is a nightlife venue for passengers seeking a unique drinking experience while at sea. The chilly cocktail bar is an on-board activation sponsored by vodka manufacturer Svedka and [Inniskillin](https://www.trendhunter.com/trends/obsession-wins-dinners) brewery. While frozen bars are a popular attraction on land, Norwegian Cruise Line's partnership with two major liquor brands aims to elevate consumers' at-sea experience. Serving up a menu of craft cocktails -- including "a Rockettini, which is a colorful blend of Svedka Citron vodka, Cointreau, and blue Curaçao; and the [Central Park](https://www.trendhunter.com/trends/fifa-heroes), a mix of Svedka Citron vodka, Inniskillin ice wine, and lemon-lime soda" -- this unique bar ensures that visitors will leave with an experience to remember. Open from 5 pm to midnight, this experiential bar targets travelers looking to unwind after dinner. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 68% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Experiential Bars:** The rise of experiential bars offers opportunities for businesses to create unique and immersive drinking experiences for customers. - **Branded Partnerships:** Collaborating with major brands to sponsor on-board venues presents an opportunity for businesses to enhance consumer experiences and drive brand visibility. - **At-sea Entertainment:** Creating unique entertainment options on cruise ships, such as ice bars, can attract and engage passengers while at sea. ### Sectors Adopting This - **Hospitality:** Hotels and resorts can incorporate experiential bars into their establishments to offer guests a memorable and immersive drinking experience. - **Alcohol and Beverage:** Liquor manufacturers and breweries can form partnerships with venues, like ice bars, to showcase their products and create unique marketing opportunities. - **Travel and Tourism:** Cruise lines, travel agencies, and tourist destinations can focus on providing innovative and captivating entertainment options, like on-board ice bars, to attract and retain travelers. ## Related on Trend Hunter - [Cruising Lipstick Labs](https://www.trendhunter.com/trends/blend-bar.md) - [Cruise-Ready Sparkling Beverages](https://www.trendhunter.com/trends/princess-cruises1.md) - [Boozy Cranberry Sorbets](https://www.trendhunter.com/trends/sparkling-ice-1.md) - [Non-Alcoholic Mixology Programs](https://www.trendhunter.com/trends/seabourn.md) - [Scandinavian-Inspired Yurt Pop-Ups](https://www.trendhunter.com/trends/nordic-by-barchef.md) - [Oceanic Rum Spirits](https://www.trendhunter.com/trends/rum-distilled-at-sea.md) - [RTD Sake-Enhanced Cruise Experiences](https://www.trendhunter.com/trends/carnival-cruise-line.md) - [Frozen Cocktail Tubes](https://www.trendhunter.com/trends/24-ices-frozen-cocktails.md) - [Non-Alcoholic Cruise Drink Packages](https://www.trendhunter.com/trends/nonalcoholic-beverage-package.md)