# Geometric Print Fashion Campaigns The iCB Fall/Winter 2014/2015 Advertisements Include Big Shapes By Jordy E | Published 2014-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/icb-fallwinter-20142015 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2014/08/joan-smalls-for-icb-fw-1415-campaign-by-dan-jackson-.html) & [icbnyc](http://www.icbnyc.com/) The [iCB Fall/Winter 2014/2015 campaign](https://www.trendhunter.com/trends/siegelman-stable-1) displays a series of geometric print images. Model Joan Smalls posed in front of houndstooth patterns and angular shapes jutting out in every direction, all of which was orchestrated on behalf of photographer Dan [Jackson](https://www.trendhunter.com/trends/birkenstock-jackson-boot). Stylist Tiina Laakkonen dressed Smalls in [loose masculine trench coats](https://www.trendhunter.com/trends/studio-nicholson-fw25), t-shirt dresses and black and white suits. Much like the backdrop were plaid patterns and a series of sharp-corned designs featured on the apparel, signifying the brand's evident preference for bold patterns this autumn. Despite the many forms present in this iCB collection, Smalls kept a poker face throughout each of Jackson's shots. This makes for an interesting juxtaposition between the apparel and the mood of the high end brand. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 82% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Geometric Print Fashion:** Fashion brands can incorporate bold and sharp geometric prints in their collections to create a striking visual impact. - **Masculine Trench Coats:** Designers can explore incorporating masculine elements like trench coats to add a unique touch to feminine fashion. - **Sharp-corned Designs:** Fashion brands can experiment with incorporating sharp-corned designs to create a dynamic contrast with softer fabrics. ### Where This Applies - **Fashion:** Fashion brands can experiment with geometric prints and sharp-corned designs to offer unique collections for their customers. - **Photography:** Photographers can experiment with interesting juxtapositions between high-end fashion and contrasting emotions to captivate their audiences. - **Styling:** Stylists can incorporate masculine elements like trench coats to add a unique dimension to feminine fashion. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)