# Tech Brand DSLR Concepts The Conceptual 'iCamera' Imagines an Apple-Branded Photography Solution By Michael Hemsworth | Published 2020-06-03 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/icamera References: [yankodesign](https://www.yankodesign.com/2020/06/02/this-apple-inspired-conceptual-camera-is-the-bridge-between-dslr-cameras-and-smartphones/) The conceptual 'iCamera' has been designed by Cha Hee Lim as an [Apple](https://www.trendhunter.com/trends/icam-pro-concept)-branded photography solution that would work to provide avid shutterbugs with a connected way to capture their favorite moments. The camera is focused on transforming the user experience when it comes to photography by eliminating the need for SD cards in favor of WiFi and Bluetooth that can be used for uploading images directly to iCloud. The unit is imagined with a [triple-lens system](https://www.trendhunter.com/trends/caira-camera) that includes normal, wide and zoom that are all supported by calibrated sensors that eliminate the need for separate lenses. The conceptual 'iCamera' is focused on filling the gap between [high-end photography equipment](https://www.trendhunter.com/trends/shiftcam-lensultra-explorer-series) on the market and smartphones to offer consumers a mid-range option. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 73% | Activity: 48% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### What's Driving This Trend - **Connected Photography:** The iCamera envisions a connected way to capture and share images, bypassing the need for SD cards. - **Wireless Image Upload:** The iCamera replaces traditional methods of transferring images by utilizing WiFi and Bluetooth to upload directly to iCloud. - **Triple-lens System:** The iCamera's triple-lens system with normal, wide, and zoom capabilities offers versatility without the need for separate lenses. ### Who This Affects Most - **Camera Manufacturing:** Camera manufacturers can explore integrating wireless connectivity and advanced lens systems to cater to changing consumer photography needs. - **Cloud Storage:** Cloud storage providers can enhance their services to accommodate seamless image uploading from cameras, enabling photographers to easily access and share their work. - **Smartphone Technology:** Smartphone companies can leverage their expertise in wireless connectivity and compact camera systems to further blur the line between dedicated cameras and smartphones. ## Related on Trend Hunter - [Branded Technology Action Cameras](https://www.trendhunter.com/trends/icam-pro-concept.md) - [Futuristic AI Cameras](https://www.trendhunter.com/trends/ai-camera-concept.md) - [Dedicated Content Creator Cameras](https://www.trendhunter.com/trends/instapocket.md) - [Streetwear-Branded Cameras](https://www.trendhunter.com/trends/supreme-onehanded-editing-camera.md) - [Rugged DSLR-Like Camera Smartphones](https://www.trendhunter.com/trends/theia-imaging-smartphone-concept.md) - [Designer Camera Printer Concepts](https://www.trendhunter.com/trends/polaroid-trance-camera.md) - [Sleek Tech Brand Drones](https://www.trendhunter.com/trends/apple-drone.md) - [Blockish Multipurpose Action Cams](https://www.trendhunter.com/trends/microsoft-lumia-action-cam.md) - [Activewear-Branded Camera Concepts](https://www.trendhunter.com/trends/leica-x-adidas-m-camera.md)