# Sweetly Illustrated Branding ICA Gott Liv Packaging Illustrates What Makes a Healthy Lifestyle By Amelia Roblin | Published 2013-04-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ica-gott-liv-packaging References: [thedieline](http://www.thedieline.com/blog/2013/4/15/ica-gott-liv.html) & [ica.se](http://www.ica.se/handla-pa-natet/) It isn't just the foods that you eat that determine whether or not you're a healthy person; your overall well-being is greatly influenced by the mount of physical activity in which you engage. [ICA](https://www.trendhunter.com/trends/puma-nitro-lab) Gott Liv packaging does more than charm the eyes into buying this range of edible goods, it also celebrates several pursuits that further enrich lives. Illustrator Klas Fahlen drew pictures of people climbing mountains, playing volleyball and cycling. He also depicted gardening, camping and kids playing in jungle gyms. These animated scenes cover the pouches and sacks of rice, pasta, cereal, cookies and other snacks, suggesting that the contents will give you the energy and the nutrients necessary for such dynamic endeavors. Appealing to young and old alike, ICA Gott Liv packaging emphasizes the youthfulness in all of us. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 84% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Illustrated Packaging:** Opportunity for brands to use illustrations on packaging to create a visually appealing and engaging experience for consumers. - **Celebrating Active Lifestyles:** Brands can showcase and celebrate active lifestyles through packaging design, appealing to health-conscious consumers. - **Youthful Branding:** Brands can create packaging designs that appeal to both young and old demographics, emphasizing the youthfulness in all consumers. ### Where This Applies - **Food and Beverage:** Food and beverage companies can explore illustrated packaging to enhance their product offerings and appeal to health-conscious consumers. - **Sporting Goods:** Sporting goods companies can consider collaborating with brands to create packaging illustrations that promote active lifestyles and engage consumers. - **Marketing and Advertising:** Marketing and advertising agencies can help brands design and implement illustrated packaging strategies to create memorable and visually appealing brand experiences. ## Related on Trend Hunter - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md) - [Rebranded Snack Packaging](https://www.trendhunter.com/trends/graze.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md) - [Vibrant Better-For-You Snack Packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging.md)