# CPG Self-Service Ad Platforms The Ibotta App Will Have a Self-service Ad Platform for CPG Brands By Daniel Johnson | Published 2020-06-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ibotta-app References: [mobilemarketer](https://www.mobilemarketer.com/news/ibotta-unveils-self-service-platform-for-emerging-cpg-brands/579086/) & [prnewswire](https://www.prnewswire.com/news-releases/ibotta-introduces-ibotta-go-a-self-service-platform-for-emerging-cpg-brands-301068906.html) The Ibotta app created a new self-service platform for up and coming [CPG](https://www.trendhunter.com/trends/caper-carts) companies to use, named [Ibotta Go](https://www.trendhunter.com/trends/ibotta). The Ibotta app is a cash-back platform, and the [self-service ads](https://www.trendhunter.com/trends/magritte) will allow companies to advertise rewards to consumers on the app. A number of different packages are available to CPG brands on Ibotta Go, where brands can enter in product information and retail prices. These brands can also access demographic information, in order to better target consumers on the platform. Goals can also be set for campaigns on Ibotta Go, which will help CPG companies increase campaign awareness and sales. The platform was created in order to target smaller CPG brands, who may not have the available resources to advertises in more traditional ways. Image Credit: Ibotta/ PR Newswire ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 49% | Activity: 48% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Self-service Ad Platforms:** Disruptive innovation opportunity: Developing self-service ad platforms for CPG brands that provide targeted advertising to increase campaign awareness and sales. - **Cash-back Platforms:** Disruptive innovation opportunity: Creating cash-back platforms that offer incentives for consumers and allow CPG brands to advertise rewards. - **Targeted Advertising:** Disruptive innovation opportunity: Implementing targeted advertising strategies with access to demographic information to improve CPG campaign effectiveness. ### Industries Being Reshaped - **CPG:** Disruptive innovation opportunity: Building self-service ad platforms specifically for small CPG brands with limited advertising resources. - **Advertising:** Disruptive innovation opportunity: Developing new advertising platforms and strategies that cater to the needs of CPG brands. - **Retail:** Disruptive innovation opportunity: Integrating cash-back platforms into retail experiences to incentivize purchases and promote CPG brands. ## Related on Trend Hunter - [Smart Shopping Cart Ads](https://www.trendhunter.com/trends/caper-carts.md) - [Third-Party Coupon Providers](https://www.trendhunter.com/trends/ibotta.md) - [Shoppable CPG Ads](https://www.trendhunter.com/trends/shoppable-video-ad.md) - [Streamlined Shoppable Video Ads](https://www.trendhunter.com/trends/ads-manager.md) - [Dollar Store Cash-Back Programs](https://www.trendhunter.com/trends/dollar-general-and-ibotta.md) - [AI-Powered Advertiser Campaigns](https://www.trendhunter.com/trends/universal-campaigns.md) - [AI-Driven Consumer Goods Platforrms](https://www.trendhunter.com/trends/aidriven-platform.md) - [Influencer-Focused Ad Platforms](https://www.trendhunter.com/trends/pearpop.md) - [Performance Marketing Platforms](https://www.trendhunter.com/trends/connected-television-advertising.md)