# Color-Changing Ads The IBM Smarter Planet Campaign Presents Color-Sensitive Billboards By RL | Published 2010-07-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ibm-smarter-planet-campaign References: [vimeo](http://vimeo.com/10695851) & [ibm](http://www.ibm.com) The Color-Sensitive [Billboard](https://www.trendhunter.com/trends/vollebak-mars-billboard) from the [IBM](https://www.trendhunter.com/trends/ibm-nyc-flagship) Smarter Planet Campaign is one of the most recent examples to expand their network of revolutionary machinery and consumer-personalized experiences. The company's introduction of the Color-Sensitive Billboard revolutionized the retail and out-of-home environment significantly. It changes color depending on what's in front of it, personalizing each ad to the individual looking at it. As a part of this IBM Smarter Planet campaign, the billboards demonstrate the importance of smarter supply chains. **Implications** - This isn't the first time that IBM has brought some new perspective to the ways that technology and human behavior integrate. That's one company that knows how bring technology home to consumers. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 21% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Color-changing Advertising:** Disruptive innovation opportunity: Develop color-changing ads that personalize each ad to the individual viewer. - **Personalized Out-of-home Experiences:** Disruptive innovation opportunity: Create out-of-home experiences that adapt to the preferences and interests of the individual. - **Smarter Supply Chains:** Disruptive innovation opportunity: Implement advanced technology to optimize and personalize supply chain processes. ### Sectors Adopting This - **Advertising:** Disruptive innovation opportunity: Integrate color-changing technology into advertising campaigns to deliver personalized experiences. - **Retail:** Disruptive innovation opportunity: Utilize color-changing billboards to enhance the retail environment and engage consumers. - **Technology:** Disruptive innovation opportunity: Develop color-sensitive technologies that can adapt to different environments and user preferences. ## Related on Trend Hunter - [Color Blindness-Exclusive Billboards](https://www.trendhunter.com/trends/accessibility-adapter.md) - [Car Color-Changing Technology](https://www.trendhunter.com/trends/car-color-changing-technology.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Automatic Color-Changing Vehicles](https://www.trendhunter.com/trends/bmw-ix-flow.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [AR Hair Color Billboards](https://www.trendhunter.com/trends/acidic-color-gloss.md) - [AI Sun Care Billboards](https://www.trendhunter.com/trends/burnable-billboard.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md)