# Sleuthy Eco Ads IBM Smarter Planet Ads Promote Greener Living Around the Globe By Emily Evans | Published 2011-06-04 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ibm-smarter-planet-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/ibm_outcomes_energy) & [ibm](http://www.ibm.com) The best way for a company to blend in and become accepted by an increasingly eco-conscious society is to do what these [IBM](https://www.trendhunter.com/trends/ibm-nyc-flagship) Smarter Planet ads have done. Eight separate ads were released in the latest series for the IBM brand by advertising agency [Ogilvy & Mather](https://www.trendhunter.com/trends/hiders-keepers) in Paris. Each of the eight IBM Smarter Planet ads are visually different, yet they have commonalities in their style and message that help them to be recognized immediately as a print series. Separate messages are included in each individual ad that highlight efforts IBM is making to be more environmentally aware and proactive. For example, one ad features text that reads, "Now fresh air freezes energy costs. In Boulder, Colorado, IBM uses the cold climate to help cool its data center, reducing cooling costs by almost 50%." The ads demonstrate just how serious IBM is about [going green](https://www.trendhunter.com/trends/wildsight). ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 60% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-conscious Advertising:** Opportunity for companies to promote their environmental efforts in visually creative and impactful ways. - **Brand Recognition Through Consistency:** Using a consistent style and message across ads can help establish a recognizable print series. - **Proactive Environmental Initiatives:** Promoting eco-friendly practices and innovations can demonstrate a company's commitment to sustainability. ### Industries Being Reshaped - **Advertising:** Ad agencies can leverage eco-conscious messaging and creative design to meet the demand for sustainable branding. - **Technology:** Tech companies, like IBM, can showcase their environmental initiatives and how they integrate sustainability into their operations. - **Data Centers:** Innovative solutions in data center cooling can provide cost savings and environmental benefits for companies in the IT industry. ## Related on Trend Hunter - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Sustainable QSR Litter Adverts](https://www.trendhunter.com/trends/mcdonalds-malta.md) - [Beer-Cooling Billboards](https://www.trendhunter.com/trends/heineken-billboard.md) - [Household Expense Ads](https://www.trendhunter.com/trends/what-ai-can-save.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Cooling Rooftop Ads](https://www.trendhunter.com/trends/coors-light-chillboards.md) - [AI-Powered QSR Campaigns](https://www.trendhunter.com/trends/fastfood-ad.md) - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md)