# Goofy Pop Song Sites 'ibless.therains.downin.africa' is a New Domain That Plays Toto on Repeat By Joey Haar | Published 2017-08-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/iblesstherainsdowninafrica References: [thenextweb](https://thenextweb.com/africa/2017/08/02/the-best-website-in-the-world-has-a-africa-tld/#.tnw_3mWIeDd4) & [ibless.therains.downin.africa](http://ibless.therains.downin.africa/) Toto's 'Africa' is a legendary piece of [new age pop music](https://www.trendhunter.com/trends/the-fizz-fm), and Dylan Beattie, a London-based software developer from Kenya, has recently created a website called 'ibless.therains.downin.africa' to give the ballad all the respect its due. The new website takes users to a black, mostly blank page that [plays the music video](https://www.trendhunter.com/trends/ritmo) for 'Africa' on repeat, letting them bask in the soothing glory of the track. The website is a response to the recent introduction of the [.africa top-level domain](https://www.trendhunter.com/trends/domainify). For years, Europe has had its own domain (.eu,) but Africa only received its own domain a month ago. The .africa domain should represent a boon for businesses and individuals all across the continent. Beattie's functionally useless but undeniably hilarious ibless.therains.downin.africa site might not be the most inspiring use of the domain, but it's certainly a creative one. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 2% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **New Age Pop Music:** Explore innovations in presenting new age pop music in unique ways such as creating niche websites that promote music videos on repeat. - **Top-level Domains:** There are disruptive opportunities in exploring effective ways of using recently introduced top-level domains such as .africa to enhance businesses and promote cultural products - **Niche Website Creation:** There is potential for developing functionally useless but creatively hilarious niche websites in various industries to attract consumers through humor and originality ### Who This Affects Most - **Entertainment Industry:** Creating niche websites, slow TV, or similar concepts that display music videos and popular media could help entertainment industry businesses attract more consumers. - **Marketing and Advertising:** Top-level domains and original website creation can be used to create new marketing and advertising spaces and engage with consumers in more impactful ways. - **Technology:** Incorporating disruptive innovation opportunities in the area of new age pop music and original website creation allows technology companies to create unique and engaging products for their customers. ## Related on Trend Hunter - [Nostalgic Web Browser Apps](https://www.trendhunter.com/trends/ipod-social.md) - [AI Music Production Tools](https://www.trendhunter.com/trends/aimusicone.md) - [Celebratory Colorful Synth Websites](https://www.trendhunter.com/trends/minimoog-model-d-synth.md) - [Music Discovery Tools](https://www.trendhunter.com/trends/song-generator.md) - [Randomized Internet Pages](https://www.trendhunter.com/trends/shuffles-the-internet.md) - [Uncharted Web Journeys](https://www.trendhunter.com/trends/uncharted-web-journeys.md) - [Unique Focus-Promoting Soundscapes](https://www.trendhunter.com/trends/sintonico.md) - [Creative Experiment Sites](https://www.trendhunter.com/trends/worldsworstwebsitelol.md) - [Overly Festive Hotel Suites](https://www.trendhunter.com/trends/notsosilentnight-suite.md)