# Social Contest Site with Celebrity Flair ibeatyou.com By Ayman | Published 2008-03-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ibeatyoucom References: [thestandard](http://www.thestandard.com/news/2008/03/24/ibeatyou-launches-contest-site-celebrity-flair) & [ibeatyou](http://www.ibeatyou.com/) A new social site, [IBeatYou](http://www.ibeatyou.com) just launched where users can make up a contest, such as “best group lip-dub music video” or "cutest feet" or “best beard,” then submit entries and compete with others to be voted the winner. The celebrity connection comes from the fact that the site is co-founded by **Baron Davis** of NBA's Golden State Warriors and **Cash Warren**, **Jessica Alba**'s fiance. The number 1 video right now is Jessica Alba in her first music video, lip-synching to Panic at the Disco's “Back to the Streets. Here is what Jessica said in her myspace [blog](http://blog.myspace.com/index.cfm?fuseaction=blog.view&friendID=305671323&blogID=370026310)about the site: ” We shot a quirky group lip dub music video for ibeatyou. Check it out!! We invited a bunch of users from the site and put this together last Saturday. If you think you and your friends or you and your co-workers can compete:Bring it!! Upload your videos to ibeatyou.com and let's see who gets crowned King:lol! The site is open now so anyone can sign up." ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 2% | Activity: 60% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Social Contest Websites:** Disruptive innovation opportunity: Develop unique and engaging contests that appeal to different audiences and integrate with social media platforms for broader reach. - **Celebrity-backed Social Media:** Disruptive innovation opportunity: Partner with well-known individuals to add credibility and attract large followings to your social media platform. - **Crowd-voted Competitions:** Disruptive innovation opportunity: Build a community-driven platform that enables users to create and participate in contests, with the winner chosen based on crowd voting. ### Who This Affects Most - **Social Media:** Disruptive innovation opportunity: Create a unique social media platform that focuses on hosting user-generated content and community-driven competitions. - **Entertainment:** Disruptive innovation opportunity: Expand the reach and appeal of your entertainment brand by partnering with social media platforms that offer unique and engaging contests. - **Advertising and Marketing:** Disruptive innovation opportunity: Leverage user-generated content and social media platforms to create engaging and interactive advertising campaigns that capture audience attention and drive brand awareness. ## Related on Trend Hunter - [Youth Movement Competitions](https://www.trendhunter.com/trends/absurdly-good-games.md) - [Interactive Challenge Platforms](https://www.trendhunter.com/trends/tigbar.md) - [Celebrity Social Feeds](https://www.trendhunter.com/trends/bereal-1.md) - [Collaborative Playlist Tools](https://www.trendhunter.com/trends/1beatclub.md) - [Fan-Created Commercial Contests](https://www.trendhunter.com/trends/bushs-beans.md) - [Social Challenge Platforms](https://www.trendhunter.com/trends/challengeme.md) - [Salad-Shaking Contests](https://www.trendhunter.com/trends/saladshaking-contest.md) - [Authentic Ambassador Campaigns](https://www.trendhunter.com/trends/the-realest-person-on-earth.md) - [Creative Online Social Networks](https://www.trendhunter.com/trends/bf-island.md)