# Wagging Tail Ad Iam's Pet Food Marketing By Going Like Sixty | Published 2007-12-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/iams-tail-wag References: [neatorama](http://www.neatorama.com/2007/11/30/clever-ad-rear-windshield-wiper-as-dogs-wagging-tail/) This is a very clever [ad campaign for Iam's Dog Food](https://www.trendhunter.com/trends/minds-best-friend)! The vinyl stickers are placed on the back window of car so when it rains, it looks like a dog's tail wagging. Even when not in motion, the ad is very eye-catching. No big surprise that the clever campaign comes from ad agency, [Saatchi & Saatchi](https://www.trendhunter.com/trends/snapper-the-perfect-tree), Paris. Saatchi & Saatchi is an agency that has won tons of world wide awards for effective advertising and marketing. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 54% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Interactive Advertising:** The use of creative, interactive methods of advertisement like the Wagging Tail Ad to engage consumers and drive revenue. - **Innovative Outdoor Advertising:** New and creative ways to leverage outdoor advertising for maximum impact and engagement, like the use of vinyl stickers on car windows. - **Multi-sensory Branding:** Developing brand experiences that engage multiple senses, like the Wagging Tail Ad that incorporates movement and sight. ### Where This Applies - **Pet Food Industry:** Innovative marketing strategies like the Wagging Tail Ad can help pet food brands stand out in a crowded market and attract new customers. - **Advertising Industry:** Agencies can differentiate themselves by offering creative, innovative solutions like the Wagging Tail Ad to clients. - **Automotive Industry:** The use of vinyl stickers on car windows for innovative advertising campaigns like the Wagging Tail Ad presents opportunities for new revenue streams and partnerships. ## Related on Trend Hunter - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md) - [High-Frequency Radio Ads](https://www.trendhunter.com/trends/morrisons-ad.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Pet-Finding Billboards](https://www.trendhunter.com/trends/scented-billboards.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md)