# Portable Tent-Style Saunas The Iam Sauna Offers Relaxation Anywhere By Michael Hemsworth | Published 2021-11-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/iam-sauna References: [yankodesign](https://www.yankodesign.com/2021/11/29/a-japanese-portable-tent-designed-with-a-wood-burning-stove-is-your-sauna-for-the-great-outdoors/?utm_source=rss&utm_medium=rss&utm_campaign=a-japanese-portable-tent-designed-with-a-wood-burning-stove-is-your-sauna-for-the-great-outdoors) & [iamsauna.stores.jp](https://iamsauna.stores.jp/)  Saunas are often associated with [wooden structures](https://www.trendhunter.com/trends/jonas-sauna) that are anything but [portable](https://www.trendhunter.com/trends/tiny-sauna-house), so the Iam Sauna is designed to help change this with a construction that is capable of being set up for use almost anywhere. The sauna unit is constructed with a [durable tent](https://www.trendhunter.com/trends/the-cube-tent) that can accommodate up to six people in total and is paired with a stove inside that will dramatically raise the heat in a safe manner. The tent is constructed with a heat-insulating cotton material to help keep heat inside and is capable of being collapsed when not in use. The Iam Sauna is paired with a number of windows across the top section to allow for panoramic views to the exterior, while access to the interior can be made through one of two entrances. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 82% | Activity: 60% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Portable Sauna Tents:** The trend of building portable sauna tents presents an opportunity for companies to market easily transportable and accessible sauna units. - **Outdoor Sauna Experiences:** The trend of outdoor sauna experiences presents an opportunity for companies to target campers, hikers, and outdoor enthusiasts with easily transportable sauna units that can be taken on the go. - **Heat-insulating Materials:** The trend of using heat-insulating materials such as the cotton used in Iam Sauna presents an opportunity for manufacturers to incorporate such materials into their products to enhance safety and heat-preservation. ### Where This Applies - **Wellness & Spa Industry:** The wellness & spa industry can take advantage of the portable sauna trend by offering their customers portable sauna experiences that cater to their on-the-go lifestyles. - **Outdoor Gear Industry:** The outdoor gear industry can capitalize on the trend of outdoor sauna experiences by introducing lightweight and easily packable sauna units well-suited for outdoor trips. - **Manufacturing Industry:** The manufacturing industry can leverage the trend of heat-insulating materials to incorporate such materials into a range of products, thus optimizing safety and thermal regulation. ## Related on Trend Hunter - [Portable Sauna Tents](https://www.trendhunter.com/trends/portable-outdoor-sauna.md) - [Portable Exterior Sauna Tents](https://www.trendhunter.com/trends/outdoor-tent-spa.md) - [Pop-Up Steam Saunas](https://www.trendhunter.com/trends/saunazen.md) - [View-Overlooking Portable Wooden Saunas](https://www.trendhunter.com/trends/saunabivak.md) - [Modern Mobile Sauna Cabins](https://www.trendhunter.com/trends/aquila-sauna.md) - [Portable Luxury Saunas](https://www.trendhunter.com/trends/thermowood-minicube-sauna.md) - [Mobile Sauna Trailers](https://www.trendhunter.com/trends/the-aquila.md) - [Infrared Home Cabins](https://www.trendhunter.com/trends/peak-sauna.md) - [Home-Friendly Sauna Systems](https://www.trendhunter.com/trends/sun-home-infrared-sauna-blanket.md)