# Tress Accessory Advertising This Iam Haircare Campaign Showcases Your Best Embellishment By Amelia Roblin | Published 2011-12-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/iam-haircare-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/iam_haircare_necklace) & [advico.ch](http://www.advico.ch/) You can be decked out from head to toe in gold and jewels and still fall short of looking truly beautiful -- if you don't take care of your body and flaunt your naturally gorgeous features. This Iam Haircare campaign asserts that, indeed, "Your hair is your most beautiful accessory," promoting a line of products designed to treat your tresses to a little TLC. Part of the reason that these Advico Y&R Zurich print ads are so successful is because the above statement is quite true. A person can do a lot to his or her hair to create strikingly different styles without a need for [earrings and bracelets](https://www.trendhunter.com/trends/empowering-jewelry-campaign). Furthermore, the two photographs associated with this literal proclamation demonstrate the point perfectly. The Iam Haircare campaign features a pair of images graced with a gorgeous blonde model. In one print she wears the long end of her locks around her wrist like a cuff, while in the other her braided coiffure becomes a [beautiful necklace](https://www.trendhunter.com/trends/decorating-season). ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 90% | Activity: 71% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Haircare as an Accessory:** Emphasizing the importance of haircare as a fashion statement opens up opportunities for innovative haircare products that offer both style and functionality. - **Natural Beauty Emphasis:** Highlighting the beauty of naturally gorgeous features presents an opportunity for skincare and cosmetics brands to promote products that enhance and celebrate natural beauty. - **Hair as Fashion Statement:** Positioning hair as a standalone fashion accessory creates room for hairstyling tools and accessories that enable individuals to experiment with unique and striking hair styles. ### Who This Affects Most - **Haircare Products:** Haircare brands can capitalize on the trend of haircare as an accessory by developing innovative products that nourish and style hair simultaneously. - **Skincare and Cosmetics:** Skincare and cosmetics companies can tap into the trend of emphasizing natural beauty by introducing products that enhance and celebrate individual features without heavy makeup. - **Hairstyling Tools and Accessories:** The trend of using hair as a fashion statement opens up opportunities for hairstyling tool manufacturers and accessory designers to create innovative products that allow for unique hair styles. ## Related on Trend Hunter - [Hair Repair-Focused Campaigns](https://www.trendhunter.com/trends/pantenes-new-campaign.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [India-Based Hair Campaigns](https://www.trendhunter.com/trends/streax.md) - [Textured Hair Advertising Campaigns](https://www.trendhunter.com/trends/from-one-queen-to-another.md) - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md) - [Accessorized Styling Sticks](https://www.trendhunter.com/trends/style-treat-sweet-to-sleek-treat.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Bag-Shaped Hair Clips](https://www.trendhunter.com/trends/tresemm-x-luar.md) - [No-Nonsense Haircare Campaigns](https://www.trendhunter.com/trends/the-no-gimmicks-campaign.md)