# Colorful Fall-Centric Streetwear IAB-Studio Joins OBEY on a Fall Collection of Apparel By Amy Duong | Published 2021-10-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/iabstudio References: [hypebeast](https://hypebeast.com/2021/10/obey-iab-studio-collection-fw21-lookbook) [OBEY](https://www.trendhunter.com/trends/reebok-obey) works in collaboration with South Korean fashion label IAB-Studio on a new collection designed for the Fall/Winter 2021 season. The brand focuses on many different facets that center on fashion and design, often working for [K-pop stars](https://www.trendhunter.com/trends/bape-x-stray-kids). The duo now works together to deliver a slew of wearables that are true to both brands' design language. The collection features a variety of items that are made for the colder seasons of the year. This includes products such as [graphic tees, hoodies, Archie cardigans, overshirts](https://www.trendhunter.com/trends/connect-with-people), and more. The designs are adorned with the Beenzino face inside of the OBEY emblem in a traditional classic silhouette. The new designs are now available to shop online at OBEY's website. Image Credit: IAB-Studio ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 46% | Activity: 19% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Fall Streetwear Fashion:** Opportunity to collaborate with fashion labels to create seasonal collections of streetwear with unique designs and color palettes. - **Collaboration Projects:** Opportunity to collaborate with other businesses in the fashion industry to create unique and customized collections for customers. - **K-pop Inspired Fashion:** Opportunity for fashion designers to draw inspiration from the fashion styles and trends of K-Pop artists to create apparel that appeals to a wider audience. ### Where This Applies - **Fashion Industry:** Opportunity for fashion brands to collaborate with other brands or fashion labels to produce unique collections with a seasonal theme. - **Retail Industry:** Opportunity for retail companies to create exclusive partnerships with fashion brands to offer limited edition apparel collections. - **Music Industry:** Opportunity for music artists and labels to collaborate with fashion brands to produce customized apparel inspired by their music brand and artist imagery. ## Related on Trend Hunter - [Heritage Streetwear Collaborations](https://www.trendhunter.com/trends/reebok-obey.md) - [Redefined Fall Everyday Uniforms](https://www.trendhunter.com/trends/observe.md) - [Blue Camo Streetwear](https://www.trendhunter.com/trends/bape-x-ovo-1.md) - [Culturally Inspired Fall-Ready Streetwear](https://www.trendhunter.com/trends/connect-with-people.md) - [K-Pop Playful Streetwear](https://www.trendhunter.com/trends/bape-x-stray-kids.md) - [Urban Alpine Apparel](https://www.trendhunter.com/trends/bape-by-kazuki-kuraishi.md) - [Exclusive Portable Furniture Collections](https://www.trendhunter.com/trends/exclusive-portable-furniture-collections.md) - [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md) - [Street-Informed Joint Collections](https://www.trendhunter.com/trends/equipment-collection.md)