# Vaccination-Specific Luxury Apparel Ia Coca Debuted the 'Cold Shoulder' Collection for Vacination By Grace Mahas | Published 2021-05-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ia-coca References: [mb.ph](https://mb.com.ph/2021/04/19/these-bakuna-ready-fashion-pieces-help-keep-vaccine-conversations-going/) & [iacoca](https://iacoca.com/shop/) Ia Coca, a Cebu-based designer, recently debuted a new collection that supports vaccinating against the COVID-19 virus – the Cold Shoulder collection. Joined by the tagline "Pabakuna but make it fasyon,” the new series hopes to bring awareness about the importance of the vaccine while also providing a practical and chic outfit to wear. Pieces from the collection include unique silhouettes including cold-shoulder cutouts, off-the-shoulder neckline, one-shoulder silhouettes, and arm slits. “With the textile design, I took visual cues from what has now become the biggest fashion accessory this vaccination season: band-aids,” the designer, Ia Coca, says. “I really liked wearing these [checkered band-aids](https://www.trendhunter.com/trends/pharma-collection) back in the day and thought that using a similar print with bold and bright colors could add a fun factor to the collection.” Image Credit: Ia Coca ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 86% | Activity: 83% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Vaccine-themed Apparel:** Opportunity for designers to create more fashion-forward clothing that advocates for public health. - **Health-conscious Clothing:** Potential for clothing lines that prioritize both fashion and health, with anti-microbial fabrics and other wellness-promoting features. - **Personalized Medical Accessories:** Disruptive innovation opportunity for customizable medical accessories that add a personal touch to healthcare. ### Where This Applies - **Fashion:** Opportunity for fashion designers and entrepreneurs to capitalize on the growing demand for clothing that promotes public health. - **Healthcare:** Potential for healthcare companies and startups to offer more stylish and comfortable medical accessories, such as personalized band-aids or anti-microbial masks. - **Retail:** Innovative retailers can explore the market for clothing and accessories that merges the fields of fashion and healthcare, promoting both style and wellness. ## Related on Trend Hunter - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Pharmacy-Inspired Apparel Capsules](https://www.trendhunter.com/trends/pharma-collection.md) - [Skincare-Infused Athleisure Lines](https://www.trendhunter.com/trends/coperni-1.md) - [Fashion-Forward Layering Lines](https://www.trendhunter.com/trends/shein-layering-lines.md) - [Viral Oversized Waistband Hoodies](https://www.trendhunter.com/trends/unfinished-apparel.md) - [Collaborative Holiday Capsules](https://www.trendhunter.com/trends/social-club-x-cocacola.md) - [Statement Jacket Collections](https://www.trendhunter.com/trends/cult-gaia-x-raxxy.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md)