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# Theatre-Equipped Electric Sedans
BMW Unveils Its First Electric Full-Sized Sedan, the i7 xDrive60

By Niko Pajkovic | Published 2022-04-20 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/i7-xdrive60
References: [finance.yahoo](https://finance.yahoo.com/news/bmw-launches-first-electric-7-120003855.html) & [bmw](https://www.bmw.ca/en/home.html)

![Theatre-Equipped Electric Sedans](https://cdn.trendhunterstatic.com/thumbs/476/i7-xdrive60.jpeg)

German luxury automaker [BMW](https://www.trendhunter.com/trends/bmw-i7-m70-xdrive) has announced the launch of its i7 xDrive60, its first all-electric full-size 7 Series sedan.

Although the vehicle comes equipped with an electric engine it still boasts some seriously impressive power. For example, the basic 7 Series model can produce 536 horsepower and 549 lb-ft of torque, which together can take drivers from 0-60 mph in as little as 4.5 seconds. In addition, the company has stated that customers can expect a range of up to 300 miles.

Another standout feature of the new all-electric sedan is the addition of BMW's 31.3-inch 8K Theater Screen with built-in [Amazon](https://www.trendhunter.com/trends/eactros-longhaul) [Fire TV](https://www.trendhunter.com/trends/bmw-theatre-screen). The i7 xDrive60 will actually be the first BMW vehicle to be equipped with a new entertainment system, which was first revealed during CES 2020.

Image Credit: BMW

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 46% | Activity: 11% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Electric Sedans with Theater Screen:** Opportunity to tap into luxury electric vehicle market by offering entertainment as a feature.
- **Luxury All-electric Vehicles:** Offering electric vehicles with impressive power and range to appeal to environmentally conscious luxury car owners.
- **Smart Entertainment Systems in Cars:** Providing smart, built-in entertainment systems as a key selling point in luxury vehicles.

### Where This Applies

- **Luxury Automotive:** Tapping into the high-end electric vehicle and luxury car market with new and innovative features.
- **Smart Home Entertainment:** Opportunity to partner with car manufacturers to integrate smart home entertainment systems into their vehicles.
- **Electric Vehicle Infrastructure:** Developing infrastructure to support the growing demand for luxury electric vehicles with long ranges and high performance.

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