# Celebratory Pastel Sneakers adidas Introduces the I-5923 PRIDE Shoes for Pride Month By Amy Duong | Published 2018-06-12 | Updated 2018-06-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/i5923-pride References: [adidas](https://www.adidas.com/us/i-5923-pride-shoes/B41984.html) German sportswear label [adidas](https://www.trendhunter.com/trends/the-adidas-samba-og) [celebrates Pride Month](https://www.trendhunter.com/trends/brooks-running-x-jzd-collection) with its release of the I-5923 PRIDE Sneakers. The pastel-hued footwear is adorned with subtle colors of 'cream white,' 'cloud white' and 'core black.' The shoe boasts a retro aesthetic with its silhouette while delivering a modern touch with the fabric upgrades. The shoe celebrates the LGBTQ+ community by repainting the rainbow shades in [pastel iterations](https://www.trendhunter.com/trends/easter-colorway-1). The I-5923 PRIDE Sneakers are constructed from lightweight nylon materials and have suede accents. To ensure ultimate comfort, there is a wedge-shaped Distinctive Boost midsole. There are branding details across the tongue tab, at the heel and the iconic three stripes along the side. The LGBTQ+ celebratory sneakers are now available for purchase online at adidas for the price of $130 USD a pair. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 86% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Pastel-hued Footwear:** Opportunity for disruptive innovation: Develop sustainable and eco-friendly materials for pastel-hued sneakers to meet the growing demand for eco-conscious fashion. - **Celebrating LGBTQ+ Community:** Opportunity for disruptive innovation: Create inclusive and diverse marketing campaigns that celebrate the LGBTQ+ community and promote diversity and acceptance. - **Retro Aesthetics with Modern Touch:** Opportunity for disruptive innovation: Incorporate advanced technologies like 3D printing and smart fabrics to enhance the retro aesthetics of sneakers while providing modern functionalities. ### Industries Being Reshaped - **Sportswear:** Opportunity for disruptive innovation: Introduce customizable design options that allow customers to personalize their sportswear products, including sneakers, to suit their unique style preferences. - **Fashion Retail:** Opportunity for disruptive innovation: Develop virtual reality (VR) shopping platforms that offer immersive and interactive shopping experiences for customers to try on and customize sneakers in a virtual environment. - **Marketing and Advertising:** Opportunity for disruptive innovation: Utilize augmented reality (AR) technology to create interactive marketing campaigns that allow customers to virtually try on sneakers and customize colors and designs in real-time. ## Related on Trend Hunter - [Pastel Easter-Ready Sneakers](https://www.trendhunter.com/trends/the-adidas-samba-og.md) - [Summer-Ready Pastel Sneakers](https://www.trendhunter.com/trends/adidas-sneakers-1.md) - [Empowering Pride Running Shoes](https://www.trendhunter.com/trends/brooks-running-x-adam-dalton-blake-24-pride-collection.md) - [Minimal Collaborative Leather Sneakers](https://www.trendhunter.com/trends/jeremy-scott-and-adidas.md) - [Sleek Laceless Runners](https://www.trendhunter.com/trends/megaride-s2.md) - [Celebratory Footwear Capsules](https://www.trendhunter.com/trends/adidas-x-west-nyc.md) - [Bubble-Like Semi-Transparent Sneakers](https://www.trendhunter.com/trends/superstar-bubble.md) - [Stealthy Iridescent Sneakers](https://www.trendhunter.com/trends/arctic-night.md) - [Juxtaposing Dynamic Running Shoes](https://www.trendhunter.com/trends/adistar-cushion.md)