# Aerodynamic Pod Towers The i360 by Marks Barfield Architects Looks Futuristic By Jamie Danielle Munro | Published 2014-06-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/i360 References: [designboom](http://www.designboom.com/architecture/marks-barfield-architects-brighton-i360-06-26-2014/) & [brightoni360](http://www.brightoni360.co.uk/) The i360 is set to start building soon, and it's located in the south part of England in the city of Brighton. The design was completed by Marks Barfield Architects, a well-known firm that was also responsible for developing the famous London Eye in the country's capital. Now the team is turning their attention to this beachside town with the i360. The pod is aerodynamic, and will allow people to observe the surrounding ocean and beach areas in Brighton. The hope for the development of this structure is that it will boost tourism in the area, creating new jobs and reinvigorating the economy. The good part is that while the tower might attract new visitors, they will stay for the beautiful views of the area and hopefully spread the word. Photo Credits: [designboom](http://www.designboom.com/architecture/marks-barfield-architects-brighton-i360-06-26-2014/), [brightoni360](http://www.brightoni360.co.uk/) ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 6% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Aerodynamic Towers:** Opportunity to develop innovative tower designs that prioritize aerodynamics for observation and tourism purposes. - **Beachside Tourism:** Opportunity to create unique beachside attractions and boost tourism in coastal areas. - **Architectural Landmarks:** Opportunity to create iconic architectural landmarks that draw visitors and stimulate local economies. ### Where This Applies - **Architecture:** Architecture firms can explore new designs and materials for constructing aerodynamic towers. - **Tourism:** Tourism industry can capitalize on beachside attractions to attract more visitors and generate economic growth. - **Construction:** Construction companies can specialize in building unique and futuristic structures to create architectural landmarks. ## Related on Trend Hunter - [London-Based Glass Lift Viewpoints](https://www.trendhunter.com/trends/lift-109.md) - [Distinctive Airlifted Structures](https://www.trendhunter.com/trends/karka-tower.md) - [Solar-Lined Energy Towers](https://www.trendhunter.com/trends/solar-tower-1.md) - [Captivating Viewpoint-Integrated Exhibitions](https://www.trendhunter.com/trends/portlantis.md) - [Low-Carbon Biomimetic Towers](https://www.trendhunter.com/trends/tonkin-liu.md) - [Stacked Pebble-Inspired Towers](https://www.trendhunter.com/trends/calais-port-tower.md) - [Nature Hyperboloid Observation Towers](https://www.trendhunter.com/trends/observation-tower-krven.md) - [Stacked Cylindrical City Towers](https://www.trendhunter.com/trends/oopen.md) - [Curved London Office Buildings](https://www.trendhunter.com/trends/50-electric-boulevard.md)