# Outdated Furniture Pop-Up Shops The i29 'As Good As New' Faux-Store at SPRMRKT in Amsterdam By Nikki Taylor | Published 2012-09-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/i29-as-good-as-new References: [dezeen](http://www.dezeen.com/2012/09/26/as-good-as-new-pop-up-shop-at-sprmrkt-by-i29/) & [i29.nl](http://www.i29.nl/) The [i29](https://www.trendhunter.com/trends/the-senior-shelter) 'As Good As New' project kicks off the launch of the Dutch company’s new furniture line in the form of a pop-up shop. The new furniture line features secondhand and flea market products that are taken apart and made into something new. To make a connection between the i29 pop-up shop and the furniture line, the company created the image of a dated living-room using a number of old secondhand items. They then covered everything in a gray matte industrial spray to create uniformity and make the [furniture appear as an art piece](https://www.trendhunter.com/trends/mise-en-abymes), rather than just a display. Within the i29 As Good As New pop-up shop, one can find seriously odd items littered among ordinary chairs, old-fashioned computers and chandeliers. One of these objects happens to be a garbage pale with an inquisitive head peeking out. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 78% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Furniture Design:** By using secondhand and flea market products in their new furniture line, i29 is showcasing the demand for sustainable and eco-friendly furniture design. - **Upcycling Products:** i29's 'As Good As New' pop-up shop demonstrates the trend of upcycling products, giving new life to old items and reducing waste. - **Artistic Display Design:** The gray industrial spray used in i29's pop-up shop creates an artistic display design that transforms furniture into an art piece, showing the trend of businesses using creative design to enhance customer experience. ### Sectors Adopting This - **Furniture Industry:** i29's furniture line and pop-up shop show disruptive innovation opportunities for the industry to implement sustainable and eco-friendly practices in their manufacturing and design processes. - **Retail Industry:** i29's pop-up shop is an example of how creative and artistic display design can enhance the customer experience, creating disruptive innovation opportunities for the retail industry to evolve in their display strategies. - **Waste Reduction Industry:** The trend of upcycling products, showcased by i29's 'As Good As New' pop-up shop, creates opportunities for the waste reduction industry to work with businesses in repurposing goods and limiting waste in landfills. ## Related on Trend Hunter - [Experimental Design Pop-Ups](https://www.trendhunter.com/trends/space10-launched.md) - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md) - [Humanizing Furniture Catalogs](https://www.trendhunter.com/trends/ikea-life-collection.md) - [Temporary Design Pop-Ups](https://www.trendhunter.com/trends/historic-hotel-dangleterre.md) - [Archival Furniture Exhibits](https://www.trendhunter.com/trends/grain-pile.md) - [Reused Skyscraper Furniture Capsules](https://www.trendhunter.com/trends/aged-form-line.md) - [Adaptive Furniture Displays](https://www.trendhunter.com/trends/usm-haller-reframed.md) - [Grand Apartment-Inspired Showrooms](https://www.trendhunter.com/trends/stylish-furniture-showroom.md) - [Swedish-Style Kitchen Pop-Ups](https://www.trendhunter.com/trends/ikea-house-warming.md)