# Celebrity-Ridden Rap Shorts The ‘I Wish You Would/Cold’ Video Stars DJ Khaled and Kany By Alexandra Serrano | Published 2012-08-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/i-wish-you-wouldcold-video References: [exclaim](http://exclaim.ca/MusicVideo/ClickHear/dj_khaled-i_wish_you_would_cold_video_ft_kanye_west_rick_ross) & [youtube](http://www.youtube.com/watch?v=kj8-uiksEIs&feature=player_embedded) The musical styling of Kanye West, DJ Khaled, Rick Ross are center stage in the ‘I Wish You Would/Cold’ Video. The release is a lengthy mashup of the two title tracks from the upcoming ‘Cruel Summer’ collaborative project by West. The short plays up the dark facet of urban culture. Rappers are situated in a dark brick-lined tunnel to create an eerie funhouse effect of dramatic musicality. The superstars all sport all-black outfits, and Kaye West shines with his knack for [couture hip-hop style](https://www.trendhunter.com/trends/luxury-menswear-campaign). When the video proceeds to ‘Cold,’ there is a surprise appearance from Kanye’s infamous starlet girlfriend -- [Kim Kardashian](https://www.trendhunter.com/trends/kardashian-jenner). She appears in a whirl of sensual sleek style at the exact moment that Kanye raps, "I admit that I fell in love with Kim." The music video is a minimalist show of urbanite culture, catchy rhythms and the signature excessive fashion of the hip-hop set. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 9% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Why This Trend Is Growing - **Minimalist Music Videos:** Opportunity to create visually compelling music videos that focus on simplicity and minimalism. - **Urbanite Fashion:** Opportunity to design and market fashionable clothing and accessories that cater to the urban hip-hop culture. - **Celebrity Collaborations:** Opportunity to collaborate with celebrities to create innovative and unique creative projects. ### Industries Being Reshaped - **Music Industry:** Opportunity for music artists and labels to explore new ways of visually presenting their music through minimalist music videos. - **Fashion Industry:** Opportunity for fashion designers and brands to tap into the urban hip-hop culture and create trendy streetwear and accessories. - **Entertainment Industry:** Opportunity for entertainment companies to foster collaborations between celebrities and leverage their influence to create engaging content. ## Related on Trend Hunter - [Celebrity Crypto Debit Launches](https://www.trendhunter.com/trends/yzy-card.md) - [Celebrity-Endorsed Pill Speakers](https://www.trendhunter.com/trends/beats-x-kim.md) - [Celebrity Game Crossovers](https://www.trendhunter.com/trends/kim-kardashian-fortnite.md) - [Seductive Winter Loungewear Lines](https://www.trendhunter.com/trends/winter-heat-collection.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [AI-Generated Rap Music Videos](https://www.trendhunter.com/trends/love-you-more.md) - [Affordable Luxury Streetwear Capsules](https://www.trendhunter.com/trends/20-dollar.md) - [Holiday Loungewear Sets](https://www.trendhunter.com/trends/skims-x-cactus-plant-flea-market.md)