# Smelly Olympic Campaigns The Old Spice 'I Will Live Forever' Ad Ties Knots with the Olympics By Marina Rotharmel | Published 2012-07-26 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/i-will-live-forever References: [creativecriminals](http://creativecriminals.com/tvcinemafilm/old-spice-i-will-live-forever/) & [theinspirationroom](http://theinspirationroom.com/daily/2012/old-spice-champion-will-live-forever/) The Old Spice 'Believe in Your Smellf' campaign has launched another hilarious commercial called 'I Will Live Forever.' This ad ties in with the 2012 Olympics as the commercial is based around an unsuspecting man becoming an all-around winner. Just like the previous ad in the campaign, the main character is listening to self-improvement tapes. He goes from being a scrawny little boy to a ripped muscle man, winning all the gold medals and several others. He also cures all of the world's problems, and will forever be remembered for his premium table crackers. The campaign is part of the [P&G](https://www.trendhunter.com/trends/olympic-village1) advertising for the 2012 Olympics in London and is another winning hit for the brand. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 64% | Activity: 69% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Olympics](https://www.trendhunter.com/olympics) ## Key Themes ### Key Themes Behind This Trend - **Humorous Advertising:** Opportunities for brands to create witty and entertaining commercials that engage and entertain consumers. - **Incorporating Pop Culture:** Opportunities for brands to leverage popular events like the Olympics to create relevant and engaging advertising campaigns. - **Self-improvement Narrative:** Opportunities for brands to utilize the theme of personal growth and transformation in their advertising to connect with consumers. ### Where This Applies - **Advertising:** Opportunities for advertising agencies and brands to capitalize on the demand for creative and humorous advertisements. - **Sports and Entertainment:** Opportunities for sports and entertainment industries to collaborate with brands in creating advertising campaigns tied to major events like the Olympics. - **Consumer Packaged Goods:** Opportunities for consumer packaged goods brands to incorporate storytelling and narratives of personal growth in their marketing strategies. ## Related on Trend Hunter - [Deodorant Stick Personable Mascots](https://www.trendhunter.com/trends/swaggy-spice.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Sweat-Reducing Advisers](https://www.trendhunter.com/trends/no-sweat-predictor.md) - [Meat Sweat Campaigns](https://www.trendhunter.com/trends/meat-sweat-defense-kit-1.md) - [Streaming Series Deodorants](https://www.trendhunter.com/trends/the-witcher.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Sniffable Deodorant Billboards](https://www.trendhunter.com/trends/deodorant-billboard.md) - [Hug-Inspired Olympics Campaigns](https://www.trendhunter.com/trends/cocacolas-summer-olympics-campaign.md) - [Odor-Fighting Body Deodorant Ranges](https://www.trendhunter.com/trends/old-spice-total-body-deodorant.md)