# Auto Simulator Architecture The I-WAY by Cyrille Druart Houses Motor Racing Simulators By Katherinev123 | Published 2010-06-14 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/i-way-by-cyrille-druart References: [dezeen](http://www.dezeen.com/2010/06/13/i-way-by-cyrille-druart/) & [cyrilledruart](http://www.cyrilledruart.com/) A building crafted exclusively to house motor racing simulators, 'I-WAY' by Cyrille Druart is a massive concrete structure located in Lyon, France. It's also just as sleek and cool on the inside as it is on the outside. Not only does the I-WAY by Cyrille Druart provide a space for automobile simulators--that are now available for use by the public--it is created with modern design aesthetics including a glass staircase and also houses a restaurant lounge with terraces, spa, conference rooms, offices and a fitness room. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 39% | Activity: 10% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Virtual Racing Simulators:** Designing buildings specifically for virtual racing simulators provides opportunities for a new market of immersive gaming experiences. - **Multifunctional Spaces:** Creating multipurpose spaces with gaming simulators as the focal point provides opportunities for businesses to attract diverse audiences. - **Integrating Tech and Design:** Incorporating innovative technology into architectural design creates opportunities for new and creative spaces for consumers. ### Who This Affects Most - **Gaming:** Designing spaces for virtual racing simulators presents opportunities for the gaming industry to expand into a new, immersive experience market. - **Hospitality:** Integrating gaming simulators into multifunctional spaces such as restaurants and lounges provides new opportunities to attract and retain customers. - **Architecture and Design:** Incorporating new and innovative technology into architectural design provides opportunities for architects and designers to create unique and captivating spaces. ## Related on Trend Hunter - [Sim Racing Esports Suites](https://www.trendhunter.com/trends/silverstone-museum.md) - [Sculpted Connected Racer Simulators](https://www.trendhunter.com/trends/prodrive-x-callum-racing-simulator.md) - [Sports Car-Themed Arenas](https://www.trendhunter.com/trends/ferrari-world-yas-island.md) - [Ultra-Slick Auto Retail Concepts](https://www.trendhunter.com/trends/latelier-alpine.md) - [AI-Controlled Motorsport Simulations](https://www.trendhunter.com/trends/ai-simulated-racing.md) - [Premium Sim Racing Facilities](https://www.trendhunter.com/trends/k1-speed.md) - [Full-Scale Racing Simulators](https://www.trendhunter.com/trends/dyn-x.md) - [Immersive Driving Simulations](https://www.trendhunter.com/trends/driving-simulations.md) - [Immersive Realistic Racer Systems](https://www.trendhunter.com/trends/racing-simulator-cockpit.md)