# Exclusively Crimson Editorials The System I Was Drugged by This Sort of Life Photoshoot is All Red By Jordy E | Published 2015-05-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/i-was-drugged References: [models](http://models.com/work/system-magazine-i-was-drugged-by-this-sort-of-life) & [system-magazine](http://system-magazine.com) The System Magazine editorial titled I was Drugged by This Sort of Life is now apart of the publication's Spring/Summer 2015 edition. The production zeroes in on a [bold crimson color scheme](https://www.trendhunter.com/trends/jiyongkim-fw25) that plays up on Valentino's penchant for the rich hue. Stylist Camille Bidault-Waddington dressed model Helena Severin in [opulent formal wear](https://www.trendhunter.com/trends/mcqueen-holiday-2025). Photographer Zoe Ghertner's images revealed off-the-shoulder gowns, feather trimming and oversize black bows. In spite of the red shading that remained consistent throughout Drugged by This Sort of Life, Bidault-Waddington nonetheless made the production multifaceted. Dynamism came in the form of [converse sneakers](https://www.trendhunter.com/trends/adidas-embraces-valentines-day), winter toques and ruffled fabrics. These unexpected twists worked well, mixing classic and modern elements together in each outfit. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 28% | Activity: 11% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Crimson Color Scheme:** Disruptive innovation opportunity: Explore the use of bold crimson color schemes in various industries to create visually striking and memorable products or experiences. - **Opulent Formal Wear:** Disruptive innovation opportunity: Combine opulent formal wear with unexpected elements, such as converse sneakers or ruffled fabrics, to create unique and fashion-forward designs. - **Mixing Classic and Modern:** Disruptive innovation opportunity: Embrace the combination of classic and modern elements in fashion and design to create innovative and timeless products. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Experiment with bold color schemes and unexpected twists in fashion to create standout and memorable collections. - **Photography:** Disruptive innovation opportunity: Utilize bold and vibrant color schemes in photography to create visually compelling and attention-grabbing images. - **Interior Design:** Disruptive innovation opportunity: Incorporate bold and unexpected color schemes, such as crimson, in interior design to create unique and unforgettable spaces. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Cherry Red Winter Capsules](https://www.trendhunter.com/trends/cherry-girl.md) - [Sultry Accented Home Exhibits](https://www.trendhunter.com/trends/accents-of-oxblood.md)