# Weird Fashion Promotions Egg Baby's ‘I Want To Be a Baby' Campaign By mediterranean | Published 2009-07-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/i-want-to-be-a-baby References: [homotography.blogspot](http://homotography.blogspot.com/2009/07/egg-baby-i-want-to-be-ad.html) & [iwanttobeababy](http://www.iwanttobeababy.com/) Iwanttobeababy.com is an unconventional promotional micro-site for [baby and maternity fashion brand](https://www.trendhunter.com/trends/modern-moments) Egg Baby. Sporting [men in diapers](https://www.trendhunter.com/trends/axe-campaign) and women in strollers and baby cribs, the site offers images, videos and ringtone downloads of this captivating theme: I Want To Be a Baby! The print ads for the campaign were photographed by Ted Sabarese for ad agency Marta Ibarrondo, Spain. For a reverse of this theme (babies becoming adults) check out our previous hilarious features below. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 68% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Unconventional Promotions:** Exploring unique and unconventional ways to promote products or brands can capture consumers' attention and create a buzz. - **Micro-sites:** Developing micro-sites as promotional tools can help brands create a focused and engaging online experience for their target audience. - **Unconventional Fashion Campaigns:** Implementing unconventional and unexpected ideas in fashion campaigns can create a strong visual impact and memorable brand association. ### Where This Applies - **Baby and Maternity Fashion:** The baby and maternity fashion industry can leverage unconventional promotions and campaigns to stand out in a competitive market. - **Advertising and Marketing:** The advertising and marketing industry can explore creative strategies and concepts, like the use of micro-sites, to deliver innovative and engaging campaigns for their clients. - **Photography and Fashion Styling:** Photographers and fashion stylists can experiment with unconventional themes and visual concepts to create unique and eye-catching images for promotional campaigns. ## Related on Trend Hunter - [Cheeky Sports-Inspired Diaper Campaigns](https://www.trendhunter.com/trends/huggies1.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Kidult Baby Shoes](https://www.trendhunter.com/trends/super-baby.md) - [Specialty Baby Retailers](https://www.trendhunter.com/trends/ever-ever1.md) - [Sustainable Baby-and-Mom Brands](https://www.trendhunter.com/trends/pipette.md) - [Cheeky Infant Formula Campaigns](https://www.trendhunter.com/trends/good-start.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Grab-and-Go Pop-Up Stands](https://www.trendhunter.com/trends/oops-i-forgot-it-again.md) - [Branded Pregnancy Scans](https://www.trendhunter.com/trends/pregnancy-scans.md)