# Poignant Cemetery Spreads 'I Used to Love Him' Brings Style to the Necropolis By Amelia Roblin | Published 2011-08-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/i-used-to-love-him References: [fashionising](http://www.fashionising.com/pictures/b--What-becomes-of-the-broken-hearted-9075.html) & [milosimage](http://www.milosimage.com/) While frozen faces keep the focus on the fashion, an editorial like 'I Used to Love Him' is all-round more interesting. A flush of emotion is introduced into the stylish spreads with the sorrowful setting of a graveyard. Model Mona of EMG first struts down the paved path past rows and rows of carved marble memorials and tombstones in her zebra print shirt and her flower-embroidered tights. Seemingly unaffected by her surroundings, the edgily dressed diva is quickly overcome by sadness when she reaches a particular headstone. Violet hydrangeas and classical mausoleums with doric columns complete the scene with a poetic character, offset by the modern styling of Elaine Laurel and Natalie Anne. 'I Used to Love Him' by Milos is a tragic tale of glamorous love lost. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 53% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Emotive Fashion:** Incorporating emotions and storytelling into fashion to create a more interesting and engaging experience. - **Fashion in Unconventional Settings:** Bringing fashion to unexpected places, like cemeteries, to produce an eye-catching contrast. - **Mixing Classical and Modern Styles:** Blending classical and modern styles in fashion photography to create visually compelling contrasts. ### Who This Affects Most - **Fashion Industry:** By incorporating new elements into fashion photography, the industry can attract consumers with a preference for emotional and engaging content. - **Cemetery Industry:** Partnering with the fashion industry to allow for photography shoots in cemeteries to capitalize on alternative streams of revenue. - **Floral Arrangement Industry:** Collaborating with the fashion industry to provide eye-catching floral arrangements for their photography shoots at cemeteries and other unconventional settings. ## Related on Trend Hunter - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Floral-Imbued Fashion Exhibits](https://www.trendhunter.com/trends/flowers-of-yves-saint-laurent.md) - [Tree-Covered Vertical Mausoleum](https://www.trendhunter.com/trends/hollywood-forever-cemetery.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)