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# Small Business-Supporting Initiatives
'I Stand With Small' Brings More Awareness to COVID-19 Deals

By Riley von Niessen | Published 2020-04-19 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/i-stand-with-small
References: [unitedbyblue](https://unitedbyblue.com/pages/istandwithsmall?utm_source=referral&utm_medium=isws&utm_campaign=forsake)

While many consumers have turned to big box retailers to fulfill their shopping needs during the COVID-19 pandemic, 'I Stand With Small' is an initiative created by [United By Blue](https://www.trendhunter.com/trends/heartwarming-holiday-initiative) that aims to bring more awareness to the many small businesses that are offering promotions and discounts to drive online purchases during this difficult time.

I Stand With Small spotlights a number of businesses on its website, including Forsake, tentree, [MiiR](https://www.trendhunter.com/trends/miir), [Fair Harbor](https://www.trendhunter.com/trends/baristaquality-milk), Ivory Ella, Sunski, and Jetty. All of these businesses are dedicated to making a positive impact on the world, whether it be through their sustainable practices or their charitable contributions.

All of the businesses featured in the I Stand With Small initiative are offering discounts ranging from 20% to 40%, which consumers can take advantage of by using the code "STANDWITHSMALL."

Image Credit: United By Blue

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 66% | Activity: 77% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood)

## Key Themes

### What Makes This Trend Stand Out

- **Increased Awareness:** Creating initiatives like 'I Stand With Small' brings more awareness to the promotions and discounts offered by small businesses during the COVID-19 pandemic.
- **Supporting Small Businesses:** Initiatives like 'I Stand With Small' aim to support small businesses by promoting their discounts and driving online purchases.
- **Sustainable Practices:** Many small businesses featured in 'I Stand With Small' prioritize sustainability through their practices, offering potential opportunities for collaboration or disruptive innovations in sustainable business models.

### Sectors Adopting This

- **E-commerce:** The 'I Stand With Small' initiative highlights the e-commerce industry by driving online purchases from small businesses through promotions and discounts.
- **Retail:** The 'I Stand With Small' initiative focuses on supporting small retail businesses by promoting their discounts and encouraging customers to shop with them.
- **Sustainable Fashion:** The small businesses featured in 'I Stand With Small' that prioritize sustainable practices indicate potential growth and innovation opportunities in the sustainable fashion industry.

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