# Ads With Resurrected Icons BankMed Gets Benjamin Franklin Working for You By Vincent Salera | Published 2009-03-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/i-see-dead-people-working-bankmed-gets-benjamin-franklin-working-for-you References: [coloribus](http://www.coloribus.com/paedia/prints/2009/02/25/287662/) It seems that the lack of work during the economic recession has not affected BankMed; they brought Benjamin Franklin back to life so he can work and help you “make your money work for you.” Inventor, farmer, welder, courier... I never knew Benjamin Franklin was so versatile! The ads were created by advertising agency [IMPACT](https://www.trendhunter.com/trends/seagate-genshin-impact)/[BBDO](https://www.trendhunter.com/trends/windfree), Beirut with creative direction by Joe Abo. **Implications** - Although historical figures have been dead for many years, their iconic faces remain familiar to all. History has resurrected these individuals who are now placed in [satirical situations](https://www.trendhunter.com/trends/underpaid-women) that connect them with the quirky attitudes of the modern generation. The resurgence of these figures is a genius marketing strategy for brands looking to add hints of pop cultural humor to their image. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 5% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Historical Icons in Ads:** Using historical figures in advertising campaigns is a trend that can provide a comedic twist, make the brand more recognizable and add pop cultural references that will appeal to a younger audience. - **Satirical Advertising:** Satirical advertising that highlights the funny or quirky attitudes of the modern generation is a trend that can provide for a unique and more engaging brand image. - **Iconic Brand Figures:** Utilizing iconic figures of the brand to connect with customers is a trend that can create a positive image and also convey the brand's values and history. ### Industries Being Reshaped - **Advertising:** The advertising industry can tap into the trend of adding historical figures to ad campaigns, which can develop brand recognition and appeal to a wider audience. - **Marketing:** The marketing industry can utilize satirical advertising to create a new and more engaging image for brands, making use of the funny or quirky attitudes of the modern generation to connect with customers. - **Finance:** The finance industry can utilize recognizable figures for branding and marketing purposes, adding an extra touch of nostalgia that resonates with customers and builds a positive brand image. ## Related on Trend Hunter - [Time Travel Fast Food Ads](https://www.trendhunter.com/trends/inflationary-mcdonalds-ads.md) - [Generational Musician Gin Commercials](https://www.trendhunter.com/trends/a-toast-between-legends.md) - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [AI-Crafted Banking Ads](https://www.trendhunter.com/trends/ai-ads-by-bank.md) - [Classic Ad Campaign Revivals](https://www.trendhunter.com/trends/seagrams-7-crown.md) - [Millennial Nostalgia Banking Campaigns](https://www.trendhunter.com/trends/allt-bank.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md)