# Stress-Relieving Snack Booths I Scream for Yasso Rewards People for Releasing Frustration By Laura McQuarrie | Published 2024-05-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/i-scream-for-yasso References: [instagram](https://www.instagram.com/yasso/p/C7NNaDoO3hI/?img_index=2) & [yasso](http://yasso.com/)  People have been saying "I scream for ice cream" for years and now, frozen snack brand [Yasso](https://www.trendhunter.com/trends/foolproof-freezer) is making the popular declaration its own with I Scream for Yasso. In select markets, Yasso is introducing booths so that people can let out their frustration and let in more joy. According to a recent survey from the brand, 71% of Americans say sometimes they just want to let out a scream and want the right place to feel comfortable doing it. Emmy Award-winning producer and TV host Ross Mathews is partnering with the brand to launch the I Scream for Yasso campaign. At one of Yasso's booths, people can scream in exchange for a snack. Alternatively, frozen snack fans can upload a video of themselves with the #IScreamForYasso tag to participate in the sweepstakes to win a year's supply of Yasso and $2,000. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 94% | Activity: 92% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Stress-relief Experience Booths:** Interactive booths are emerging as novel methods for providing on-the-go stress relief through immersive experiences. - **Emotional Release Marketing:** Brands are incorporating emotional release activities into their marketing strategies to create memorable customer engagements. - **Gamified Social Media Campaigns:** Social media campaigns are increasingly gamifying participation by rewarding users for engaging in specific actions, such as uploading videos. ### Who This Affects Most - **Wellness:** The wellness industry is integrating unconventional stress-relief methods to cater to modern lifestyle demands. - **Food and Beverage:** The food and beverage industry is blending product promotions with unique experiential marketing tactics to enhance consumer interaction. - **Entertainment:** The entertainment industry sees potential in cross-collaboration with food brands to create engaging content-driven campaigns. ## Related on Trend Hunter - [No-Nonsense Frozen Snack Campaigns](https://www.trendhunter.com/trends/foolproof-freezer.md) - [Branded Snack-Themed Giveaways](https://www.trendhunter.com/trends/snackit-racket.md) - [Freezer Clean-Out Campaigns](https://www.trendhunter.com/trends/handle-your-freezer.md) - [Better-for-You Frozen Bars](https://www.trendhunter.com/trends/real-fruit-bars.md) - [Chocolatier-Inspired Frozen Treats](https://www.trendhunter.com/trends/new-yasso-frozen-greek-yogurt-bars.md) - [Sound-Dectecting AR Mirrors](https://www.trendhunter.com/trends/venting-machine.md) - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Self-Care Treat Pints](https://www.trendhunter.com/trends/therapy-in-a-pint.md) - [Playfully Indulgent Ice Cream](https://www.trendhunter.com/trends/city-sweets-collection.md)