# Tough Guy Baby Wear 'I Pity the Drool' Onesie Will Have Your Baby Looking Badass By Robyn Currie | Published 2010-03-29 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/i-pity-the-drool References: [etsy](http://www.etsy.com/view_listing.php?listing_id=43690789) Someone in my life had better get knocked up so I can send them one of these 'I Pity the Drool' onesies for their impending child. That's right, your little one will be the most badass baby with a onesie that features the one and only Mr. T on it. Sure, no one else's baby will be wearing it, but I think that is the point. **Implications** - Youth consumers have strong penchant for ironic forms of humor. This group uses history as fodder to be appropriated with humor. Companies looking to foster a deeper connection should move towards creating products and ad campaigns that leverage the humor as a motivating factor. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 7% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### Key Themes Behind This Trend - **Ironic Baby Fashion:** Opportunity for companies to create humorous baby products that appeal to youth consumers' ironic sense of humor. - **Historical Pop Culture References:** Using historical figures like Mr. T on baby clothing provides an opportunity for companies to tap into youth consumers' nostalgia and humorous sensibilities. - **Unique Baby Apparel:** Creating one-of-a-kind baby onesies featuring unconventional designs can attract consumers looking for distinctive and eye-catching baby fashion. ### Where This Applies - **Fashion and Apparel:** Companies in the fashion industry can explore the creation of ironic and unique baby clothing to cater to the demand for humorous and distinctive baby apparel. - **Advertising and Marketing:** Ad agencies can develop creative campaigns that incorporate historical pop culture references to connect with youth consumers through humor and nostalgia. - **Gift and Baby Products:** Opportunity for companies in the gift and baby products industry to broaden their product offerings by producing humorous and unique baby clothing with historical references. ## Related on Trend Hunter - [Optimized Baby Onesizes](https://www.trendhunter.com/trends/bottomup-bodysuit.md) - [Kidult Baby Shoes](https://www.trendhunter.com/trends/super-baby.md) - [Fashion-Forward Baby Lines](https://www.trendhunter.com/trends/huggies-1.md) - [Modern Baby Apparel Lines](https://www.trendhunter.com/trends/modern-moments.md) - [Cheeky Infant Formula Campaigns](https://www.trendhunter.com/trends/good-start.md) - [Practical Dad-Friendly Hoodie Designs](https://www.trendhunter.com/trends/dad-hoodies.md) - [Spooky Infant Essentials](https://www.trendhunter.com/trends/hello-bello-and-beetlejuice.md) - [Branded Pregnancy Scans](https://www.trendhunter.com/trends/pregnancy-scans.md) - [Limited Edition Diaper Prints](https://www.trendhunter.com/trends/limited-edition-diaper.md)