# Charitable Vegan Food Trucks The 'I Love You Restaurant' is a Food Truck That Serves the Homeless By Katherine Pendrill | Published 2019-07-10 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/i-love-you-restaurant References: [delish](https://www.delish.com/food-news/a28338304/jaden-smith-21st-birthday-feeding-the-homeless/) & [instagram](https://www.instagram.com/p/BzopIZ4AcML/) Though most young celebrities spend their 21st birthday throwing lavish parties, Jaden Smith spent his special day launching a [vegan food truck](https://www.trendhunter.com/trends/food-truck-tour) called the 'I Love You Restaurant.' However, this isn't just any vegan restaurant on wheels. Rather, the I Love You Restaurant is a charitable venture that aims to bring [healthy food to the homeless](https://www.trendhunter.com/trends/barilla-connection-kitchen). Earlier this week, Smith went on [Instagram](https://www.trendhunter.com/trends/cookout-truck) to announce the debut of the I Love You Restaurant. As Smith explained, the mobile restaurant will serve up hearty vegan food to the homeless completely free of charge. As Smith put it, "[It's] a movement that is all about giving people what they deserve." Based on photos from the truck's launch, the menu includes veggie-rich meals such as the 'I Love You' bowls. Image Credit: *@c.syresmith.* ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 54% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Key Themes Behind This Trend - **Charitable Food Trucks:** Disruptive innovation opportunity: Exploring the concept of using food trucks as a platform for charitable ventures, serving those in need. - **Vegan Food Movement:** Disruptive innovation opportunity: Capitalizing on the growing popularity of veganism by offering plant-based options that cater to the needs of different communities, such as the homeless. - **Socially Conscious Entrepreneurship:** Disruptive innovation opportunity: Embracing socially conscious business models that prioritize giving back to the community, and creating innovative solutions to address social issues. ### Where This Applies - **Food Service Industry:** Disruptive innovation opportunity: Transforming the traditional food service industry by incorporating social responsibility into food truck operations. - **Nonprofit Sector:** Disruptive innovation opportunity: Fostering collaboration between nonprofits and food service providers to establish sustainable models that address issues of hunger and food insecurity. - **Sustainable Food Industry:** Disruptive innovation opportunity: Integrating sustainable practices and ethical sourcing into the vegan food industry to create a positive social impact and reduce environmental footprint. ## Related on Trend Hunter - [Nostalgic Vegan Fast Food](https://www.trendhunter.com/trends/mr-charlies.md) - [Vegan Food Banks](https://www.trendhunter.com/trends/vegan-food-bank.md) - [Elevated Vegan Restaurants](https://www.trendhunter.com/trends/community-resto.md) - [Legacy-Honoring Burger Trucks](https://www.trendhunter.com/trends/cookout-truck.md) - [Frozen Snack Food Trucks](https://www.trendhunter.com/trends/better-than-ice-cream-truck.md) - [Artist-Collaborative Travel Accessories](https://www.trendhunter.com/trends/harper-collective-1.md) - [Health-Conscious Kidult Meals](https://www.trendhunter.com/trends/happy-healthy-meal.md) - [Vegan Chicken Wings](https://www.trendhunter.com/trends/likewings.md) - [Plant-Powered Breakfast Clubs](https://www.trendhunter.com/trends/wiiildy-good-breakfast-club.md)