# Apathetic Eyewear Lookbooks I Love Ugly Eyewear Blends Geometric Styles with Monochrome Goodness By Michael Hemsworth | Published 2014-10-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/i-love-ugly-eyewear References: [hypebeast](http://hypebeast.com/2014/10/i-love-ugly-eyewear-collection) & [iloveugly.net](http://www.iloveugly.net) Sunglasses are no longer just a way to keep the sun out of your eyes, but rather the finishing touch on your outfit that will likely be the first thing people notice about you; I Love Ugly Eyewear looks to make sure that such a first impression is kept as cool as possible. Blending [geometric styles](https://www.trendhunter.com/trends/inaugural-eyewear-collection) with color variations including stark black, lucite and even tortoise shell, the I Love Ugly Eyewear collection features frames crafted from cotton fiber acetate and lenses that will withstand impact when you drop them (you'll inevitably do so). If the [standard styles of sunglasses](https://www.trendhunter.com/trends/back-to-daily-rhythm) simply aren't doing it for you anymore, the I Love Ugly Eyewear can offer a touch of demure without going over the top. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 22% | Activity: 16% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Geometric Eyewear:** The trend of blending geometric styles with monochrome variations opens up opportunities for companies to introduce new materials and design patterns. - **Durable Sunglasses:** As consumers increasingly demand sunglasses with stronger lenses that withstand impact, there is an opportunity for eyewear manufacturers to innovate and develop new materials and technologies. - **Fashionable Protection:** The trend of sunglasses as the finishing touch on an outfit presents an opportunity for eyewear designers to produce more fashionable, stylish designs that also protect the wearer's eyes from harmful UV rays. ### Who This Affects Most - **Fashion and Apparel:** I Love Ugly Eyewear's blend of geometric styles and color variations present an opportunity for fashion and apparel companies to incorporate similar designs and patterns into clothing, accessories, and other products. - **Eyewear Manufacturing:** Manufacturers can take advantage of the demand for durable and fashionable sunglasses to create innovative new materials and technologies to create frames and lenses that withstand impact while still looking chic. - **Outdoor and Sports Equipment:** As consumers demand more durable and impact-resistant sunglasses, there is an opportunity for companies in the outdoor and sports equipment industries to incorporate new materials and technologies into their products that provide better protection and functionality. ## Related on Trend Hunter - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md) - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md) - [Streetwear-Informed Sleek Sunglasses](https://www.trendhunter.com/trends/stssy-eyegear-1.md) - [Eclectic Eyewear Collections](https://www.trendhunter.com/trends/artsy-eyewear-collection.md) - [High-Performance Stylish Sunglasses](https://www.trendhunter.com/trends/heavy-tropix-sport.md) - [Bubble-Like Sunglasses Drop](https://www.trendhunter.com/trends/upside-down-sunglasses.md) - [Bold Artful Summer-Ready Sunglasses](https://www.trendhunter.com/trends/asociety.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md)