# 60s-Inspired Menswear The I Love Ugly 2013 Spring UK Collection is Retro By Katie Pagnotta | Published 2013-03-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/i-love-ugly-2013 References: [hypebeast](http://hypebeast.com/2013/3/i-love-ugly-2013-spring-uk-exclusive-capsule-collection) & [iloveugly.net](http://www.iloveugly.net/homepage) The I Love Ugly 2013 Spring UK collection is exclusive and pays homage to 1960s men's casualwear and formalwear. The slick and [sophisticated collection](https://www.trendhunter.com/trends/fallwinter-2025) strives for refinement and mixes bold patterns with a muted color palette. The rich hues in the collection bring the clothes and accessories to life. I Love Ugly ships worldwide and has garnered international success. The label prides itself on compiling designs constructed of simple lines that are complemented by the brazen patterns. This season introduced a series of 60s-inspired prints and palettes. There were lovely bursts of sienna, deep mustard, rich browns and paisley. The I Love Ugly 2013 Spring UK collection is limited edition and a valiant effort at reincarnating [retro men's fashions](https://www.trendhunter.com/trends/mens-stuff). ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 98% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Retro-inspired Menswear:** Fashion brands can explore designing collections that pay homage to retro styles like 1960s menswear with bold patterns and a muted color palette. - **Exclusive Limited Edition Clothing Collections:** Brands can create exclusive limited edition collections that appeal to a niche audience, like I Love Ugly's 2013 Spring UK collection, to generate international success. - **Bold Patterns and Rich Hues:** Designers can incorporate bold patterns and rich hues, like sienna, deep mustard, and paisley, into their collections to add sophistication and refinement to menswear. ### Who This Affects Most - **Fashion:** Fashion brands can innovate in their designs and marketing strategies inspired by retro menswear like the I Love Ugly 2013 Spring UK collection to appeal to a wider audience. - **E-commerce:** E-commerce sites can benefit from selling exclusive limited edition clothing collections by partnering with fashion brands to reach a niche market and generate revenue. - **Textile and Apparel Manufacturing:** Manufacturers in the textile and apparel industry can explore designing fabrics and materials that incorporate bold patterns and rich hues to keep up with current fashion trends. ## Related on Trend Hunter - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md) - [Romantic Pre-Spring Capsules](https://www.trendhunter.com/trends/house-of-sunny-1.md) - [Progressive Golf Knitwear](https://www.trendhunter.com/trends/manors-1.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Refined Spring-Ready Collections](https://www.trendhunter.com/trends/2024-springsummer-uniqlo-c-collection.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Timeless Sophisticated Fashion Collections](https://www.trendhunter.com/trends/fallwinter-2025.md)