# Kitschy Underground Boutiques The ‘I Love Myself' Concept Store by Alfredo Lugano By Juan Carlos Bonilla | Published 2010-06-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/i-love-myself-concept-store References: [alfredolugano.wordpress](http://alfredolugano.wordpress.com/2009/02/28/ilm-concept-store-by-alfredo-lugano/) & [ilove-myself](http://www.ilove-myself.com/) The 'I Love Myself' concept store in Mexico City by Alfredo Lugano is an innovative retail space that [celebrates individuality](https://www.trendhunter.com/trends/concrete-amsterdam). The ILM store embraces a “come as you are” mentality, and sells clothing, retro-modern home accessories and art in a space free of pretension and crowds. The images above are from the first catwalk presentation held at the I Love Myself concept store. The Mexico City retail space also houses [art exhibits](https://www.trendhunter.com/trends/museuminspired-highfashion) and other special events in the realms of theater and dance. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 74% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Celebrating Individuality Retail Stores:** There is an opportunity for retailers to create more unique and personalized shopping experiences by embracing individuality like the 'I Love Myself' concept store. - **Combining Retail and Art Spaces:** Businesses can attract more customers and create a multi-functional space by incorporating art exhibits and other special events into their retail stores like the 'I Love Myself' concept store. - **Retro-modern Home Accessories Trends:** Retailers in the home accessories industry can take inspiration from the 'I Love Myself' concept store and focus on creating more retro-modern products. ### Industries Being Reshaped - **Retail:** Retail companies have the opportunity to create more unique and personalized shopping experiences by embracing individuality like the 'I Love Myself' concept store. - **Art:** Art spaces have the opportunity to attract more visitors and customers by incorporating retail spaces like the 'I Love Myself' concept store. - **Home Accessories:** Companies in the home accessories industry have the opportunity to create more retro-modern products inspired by the 'I Love Myself' concept store. ## Related on Trend Hunter - [Boutique Grocery Makeovers](https://www.trendhunter.com/trends/womens-clothing-boutique.md) - [Dog-Focused Retail Experiences](https://www.trendhunter.com/trends/i-love-you-like-a-dog.md) - [Pink-Tinted Artful Concept Stores](https://www.trendhunter.com/trends/moco-concept-store.md) - [Lightness-Themed Womenswear Boutiques](https://www.trendhunter.com/trends/one-by-one-1.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Silk-Forward Retail Experiences](https://www.trendhunter.com/trends/lilysilk-concept-store.md) - [Artist Loft-Resembling Stores](https://www.trendhunter.com/trends/tutto-bene.md) - [Retail Design Landmarks](https://www.trendhunter.com/trends/d142.md) - [Unique Concept Clothing Stores](https://www.trendhunter.com/trends/base-store.md)