# Body Positive Lingerie Films I Love Me, I Love You' is the Latest Campaign from Les Girls Les Boys By Ell Smith | Published 2020-11-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/i-love-me References: [hypebae](https://hypebae.com/2020/11/les-girls-les-boys-winter-campaign-body-positivity-i-love-me-you-lingerie-underwear-pajamas-loungewear) & [lesgirlslesboys](https://lesgirlslesboys.com/collections/new-arrivals?utm_source=RakutenMarketing&utm_medium=affiliate&utm_campaign=3271293:HYPEBEAST%2FHYPEBAE%2FPOPBEE%2FBERRICS%2FHYPEKIDS&utm_content=10&utm_term=UKNetwork&ranMID=43010&ranEAID=9ieob0c66Uo&ranSiteID=9ieob0c66Uo-K0Kps9NULV_v27jh3mYydA) Lingerie brand Les Girls Les Boys are spreading messages of self love with its latest campaign dubbed 'I love me, I love you.' This line aims to embrace [body positivity and inclusivity](https://www.trendhunter.com/trends/doves-super-bowl-ad), serving as more than just a clothing collection, and offering words of affirmation that are rare in the [lingerie industry](https://www.trendhunter.com/trends/parade-that-lace). A short film was released alongside the pieces, in which a [diverse group of models](https://www.trendhunter.com/trends/limitless-campaign) share their thoughts and personal experiences with their bodies. In the three-minute long film, sentiments such as "I always feel comfortable in my own skin, always. Body confidence, to me, means self-acceptance. Acceptance of the skin you’re in, what you look like, and who you are,” are repeated throughout. Image Credit: Les Girls Les Boys ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 50% | Activity: 35% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Body Positivity in Fashion:** There is an opportunity for disruptive innovation in the fashion industry by embracing body positivity and inclusivity in lingerie campaigns. - **Inclusive Lingerie Collections:** Creating lingerie collections that cater to a diverse range of body types can disrupt the traditional standards set by the lingerie industry. - **Personal Empowerment Through Fashion:** Empowering individuals through positive affirmations and personal stories within fashion campaigns can create a disruptive shift in the industry. ### Sectors Adopting This - **Lingerie Industry:** The lingerie industry can embrace body positivity and inclusivity to disrupt traditional standards and offer empowering collections. - **Fashion Industry:** The fashion industry as a whole can benefit from promoting body positivity and inclusivity in their campaigns, challenging societal norms and promoting self-acceptance. - **Fashion Advertising Industry:** The fashion advertising industry can disrupt traditional beauty standards by featuring diverse models and sharing personal stories to empower individuals through fashion. ## Related on Trend Hunter - [Body Positivity Campaigns](https://www.trendhunter.com/trends/nobodylikeyou.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Community-Driven Fashion Campaigns](https://www.trendhunter.com/trends/limitless-campaign.md) - [Inclusive-Forward Cheeky Pajamas](https://www.trendhunter.com/trends/homebody-sleepwear-collection.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [Inclusive Lace Collections](https://www.trendhunter.com/trends/parade-that-lace.md)