# Spontaneous Atrium Musicals I Love Lunch by Impov Everywhere in Trump Tower By Bianca | Published 2009-11-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/i-love-lunch-by-improv References: [improveverywhere](http://improveverywhere.com/2009/11/05/i-love-lunch-the-musical/) I Love Lunch by Improv Everywhere is yet another scene of chaos in a [public place](https://www.trendhunter.com/trends/flower-market-20), this time in the Trump Tower atrium in New York City. "The mission was filmed for a segment on The Today Show and includes a cameo from Ann Curry," Improv Everywhere says. It's amazing to see the viral responses these videos get online, I can only imagine how the thrill of seeing a [spontaneous musical](https://www.trendhunter.com/trends/summer-music-in-the-park) like this in real life -- especially if you're a tourist in a new city! ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 16% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Key Themes Behind This Trend - **Spontaneous-musical-flashmobs:** The trend of spontaneous musical flashmobs, like I Love Lunch by Improv Everywhere in Trump Tower, creates opportunities for surprising and engaging experiences in public spaces. - **Viral-video-marketing:** The trend of viral video marketing through events like I Love Lunch by Improv Everywhere showcases opportunities for businesses to create memorable and shareable content. - **Immersive-brand-experiences:** The trend of immersive brand experiences, exemplified by I Love Lunch by Improv Everywhere, presents opportunities for businesses to interact with consumers in unique and memorable ways. ### Where This Applies - **Entertainment:** The entertainment industry can explore the trend of spontaneous musical flashmobs, like I Love Lunch by Improv Everywhere, to create immersive and memorable experiences for audiences. - **Tourism:** The tourism industry can leverage the trend of viral video marketing, as demonstrated by I Love Lunch by Improv Everywhere, to attract visitors by showcasing unique and exciting experiences in different cities. - **Marketing:** The marketing industry can utilize the trend of immersive brand experiences, exemplified by I Love Lunch by Improv Everywhere, to create impactful campaigns that engage consumers and leave a lasting impression. ## Related on Trend Hunter - [Mini Musical Productivity Ads](https://www.trendhunter.com/trends/the-big-meeting.md) - [Intergalactic Snacker Musicals](https://www.trendhunter.com/trends/chazmo-the-musical.md) - [Viral Affordable Toronto Lunches](https://www.trendhunter.com/trends/piano-piano-lunch-special.md) - [Exaggerated Holiday Displays](https://www.trendhunter.com/trends/wonder-all-the-way.md) - [American Lunch Discounts](https://www.trendhunter.com/trends/freeforlunch.md) - [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md) - [Vibrant Cafeteria-Inspired Campaigns](https://www.trendhunter.com/trends/the-lunchables-effect.md) - [Branded Free Wedding Events](https://www.trendhunter.com/trends/get-married-at-serendipity3.md) - [Musical-Themed Kinetic Structures](https://www.trendhunter.com/trends/daydreamer.md)