# Macabre Goth Muses The I Love Fake Magazine Winter 2012 Issue Pays Homage to Wednesday By Alexandra Serrano | Published 2012-12-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/i-love-fake-magazine-winter-2012 References: [designscene.net](http://www.designscene.net/2012/12/luma-grothe-jolijn-snijders-love-fake.html) & [ilovefakemagazine](http://www.ilovefakemagazine.com) The I Love Fake Magazine Winter 2012 titled editorial titled 'Wednesday I'm In Love' is a fashionable tribute to the moody character. Aside from the title's reference to English rock band The Cure's hit song, this fashion story showcases a witty approach to [macabre fashion](https://www.trendhunter.com/trends/annabelle-cosmetics). Model Luma Grothe plays the lovable [Wednesday Addams](https://www.trendhunter.com/trends/addams-family), a character best known for her spooky fascinations. She dons pieces Karl Lagerfeld, Carven and Charlie May that create a modernized version of Wednesday's signature style. Stylist Jordy Huinder has created looks that interprets the muse's character with a twist of new age chic. White collars, [black lipstick](https://www.trendhunter.com/trends/aldi-and-elladoesfx) and leather pieces compliment the model's porcelain complexion and dark hair. This piece, featured in the I Love Fake Magazine Winter 2012 issue, provides fashion inspiration for those who idolize Wednesday. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 68% | Activity: 58% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Macabre-chic Fashion:** Opportunity for fashion brands to explore modernized versions of traditional gothic styles. - **Pop Culture-themed Editorial:** Publishers can capitalize on nostalgia and fandoms to create creative editorial content. - **Nostalgia-inspired Styling:** Stylists can use iconic characters and styles from the past as a source of inspiration for current fashion trends. ### Who This Affects Most - **Fashion:** Fashion brands and stylists can use Wednesday Addams as inspiration for modernized gothic styles. - **Publishing:** Publishers can create unique editorial content by incorporating pop culture references. - **Entertainment:** Opportunities in the entertainment industry to capitalize on audience nostalgia and iconic characters. ## Related on Trend Hunter - [Spooky TV Series Dolls](https://www.trendhunter.com/trends/wednesday-addams-collection.md) - [Gothic Style Perforated Footwear](https://www.trendhunter.com/trends/stomp-clog.md) - [Dark Collab Footwear](https://www.trendhunter.com/trends/midnightblack-collection.md) - [Self-Expressive Rugged Boots](https://www.trendhunter.com/trends/wednesday-collection.md) - [Comedy Horror Cosmetics](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday.md) - [Cult Film-Inspired Fashion Collections](https://www.trendhunter.com/trends/beetlejuice-beetlejuice1.md) - [Dark Musical-Film-Inspired Capsules](https://www.trendhunter.com/trends/land-of-oz.md) - [Spooky Back-to-School Footwear](https://www.trendhunter.com/trends/keds-x-monster-high.md) - [Gothic Franchise-Inspired Decor](https://www.trendhunter.com/trends/pottery-barn-3.md)