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# I Love Dogs Diamonds
$1.8 Million Collar

By Rose A. Valenta | Published 2007-10-23 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/i-love-dogs-diamonds-18-million-diamond-collar
References: [luxist](http://www.luxist.com/category/jewelry) & [ilovedogsdiamonds](http://www.ilovedogsdiamonds.com)

The $1.8 million Amour Amour dog collar has 52 carats and is designed by *I Love Dogs Diamonds* Jewelers

The Amour Amour features 1600 [hand-set diamonds](https://www.trendhunter.com/trends/loewe-and-jacob-co) with a seven-carat, D-IF, brilliant cut center diamond.

"The line of [diamond dog collars](https://www.trendhunter.com/trends/goyard-pet-luxe) include other pieces named Juene Cheri, Amour de la Mer, L'Etoile, and Cheri and selling for $280,000 to $480,000," said Luxist.

**Implications** - Some pet owners are willing to spend a significant amount of their disposable income on their furry-tailed friend in an effort to humanize the animal. This is because the owners thrive off of the feeling of being needed, which is what a dog's behavior displays. By buying [expensive products to pamper the pooch](https://www.trendhunter.com/trends/giobagnara), the owner feels a stronger human connection to their animal.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 80% | Activity: 31% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury)

## Key Themes

### Why This Trend Is Growing

- **Luxury Pet Accessories:** The trend of luxury pet accessories reflects pet owners' desire to humanize their animals, creating opportunities for high-end designers to cater to this market.
- **Emotional Bonding with Pets:** Pet owners' willingness to spend significant amounts of money on extravagant pet products indicates a growing emotional bond between humans and animals, offering opportunities for businesses to create products that nurture this connection.
- **Personalized Pet Fashion:** The demand for personalized and exclusive pet fashion items, like the $1.8 million Amour Amour dog collar, is a disruptive innovation opportunity for jewelry designers to create customized pieces for affluent pet owners.

### Industries Being Reshaped

- **Luxury Pet Products:** The luxury pet product industry, including high-end dog collars, leads the way in catering to pet owners willing to invest in extravagant pet accessories.
- **Pet Fashion:** The pet fashion industry, including personalized accessories and clothing, is poised to grow as pet owners seek unique, stylish options for their beloved companions.
- **Jewelry Design:** Jewelry designers have the opportunity to tap into the market for extravagant pet accessories and create customized pieces that cater to pet owners looking for exclusive and expensive pet fashion items.

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