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# Quirky Coupletography
I Like Rompers by Jacek Kolodziejski is Fun and Imaginative

By Meghan Young | Published 2011-01-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/i-like-rompers
References: [behance.net](http://www.behance.net/gallery/I-LIKE-ROMPERS-by-Jacek-Koodziejski/938176) & [shootme.pl](http://www.shootme.pl)

The ‘I Like Rompers’ photo series by Jacek Kolodziejski reminds me of Diesel’s [quirky, fun and successful ad campaigns](https://www.trendhunter.com/trends/engineered-for-whatever). Of course, the ‘I Like Rompers’ series isn’t as racy or gritty, but it is just as imaginative.

Each image in this Jacek Kolodziejski photo set features a pair of models in some [silly situations](https://www.trendhunter.com/trends/mens-wearhouse). The ad copy reads, “Change your colour. Change your skin. Change your mood. Romperize yourself.” See more images from the campaign above.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 79% | Activity: 37% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Quirky Advertising Campaigns:** There is an opportunity for businesses to create fun and imaginative ad campaigns that capture people's attention.
- **Visual Storytelling:** The use of photography and creative visuals in advertising can help create a memorable and engaging brand story.
- **Embracing Playfulness:** Brands can benefit from embracing a more carefree and silly approach in their marketing, appealing to consumers who appreciate humor and creativity.

### Where This Applies

- **Fashion:** Fashion brands can use playful and imaginative ad campaigns to stand out in a competitive market.
- **Marketing and Advertising:** Marketing and advertising agencies can help businesses create visually captivating campaigns that resonate with consumers.
- **Photography:** Photographers can explore creative and whimsical styles to create memorable and eye-catching visuals for brands.

## Related on Trend Hunter

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- [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md)
