# Illuminated Social Media Signs The 'I like Naples' Installation Illuminates the City By Josh Mears | Published 2012-01-31 | World Source: Trend Hunter, https://www.trendhunter.com/trends/i-like-naples References: [inspirefirst](http://www.inspirefirst.com/2012/01/30/i-like-iabo/) & [iabo.it](http://www.iabo.it/) Created by artist and designer IABO, the 'I like Naples' installation is aimed to entice more followers to the Italian city. The installation features an over-sized Facebook 'Like' button, which has been placed above the City Hall. The I like Naples campaign sign lights up during the night. This new campaign is not the first viral tourist campaign centered around Facebook, as a small European municipality once posted comments from Facebook all over the town. This campaign is most likely an attempt to reinvent Naples tourism to attract a younger following through Facebook. If successful, this campaign will no doubt be the first of many viral tourism publicity stunts to come in the future. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 48% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Social Media Installations:** Creating artistic installations that promote tourism through social media engagement. - **Viral Tourism Campaigns:** Developing campaigns that leverage social media to promote tourism and attract a younger audience. - **Nighttime Advertising:** Designing illuminated signs and installations that capture attention at night and promote tourism destinations. ### Who This Affects Most - **Tourism:** Tourism boards and travel companies can launch creative social media campaigns to attract young travelers to their destinations. - **Advertising:** Design and advertising firms can create innovative illuminated signs and installations that capture attention and promote client products/services. - **Public Relations:** PR agencies can leverage social media and creativity to design viral tourism campaigns that attract attention and drive tourism to specific destinations. ## Related on Trend Hunter - [Intricate Lighting Sculptures](https://www.trendhunter.com/trends/objects-of-common-interest1.md) - [Augmented Reality Travel Murals](https://www.trendhunter.com/trends/travel-murals.md) - [Dynamic Interactive Lighting Installations](https://www.trendhunter.com/trends/zava.md) - [AI-Powered Digital Displays](https://www.trendhunter.com/trends/intellino-signamic.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Connection Platform Experiences](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach.md) - [Self-Expression Encouraging Campaigns](https://www.trendhunter.com/trends/new-window.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md)