# Premium Quality Holiday Gins The I Heart Spirits Products will Launch in December By Michael Hemsworth | Published 2019-11-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/i-heart-spirits References: [talkingretail](https://www.talkingretail.com/products-news/alcohol/heart-wine-launches-gin-brand-nisa-stores-07-11-2019/) & [iheartwines](https://www.iheartwines.co.uk) The I Heart Spirits range of gins have been unveiled by the I Heart Wines brand to offer consumers a premium option to keep on hand for when friends stop by or as a gift this holiday season. The range consists of two offerings including the I Heart Gin and the I Heart Pink Gin, which will retail for £16 and £17 respectively for 700ml bottles. Each of the premium-quality gin are achieved using flavorful ingredients to ensure they're suited for use in classic cocktails or personal mixology creations. The new I Heart Spirits products will be available starting December 2 exclusively at [Nisa](https://www.trendhunter.com/trends/maxi-babybel-ad) stores in the UK, which will be further supported by promotional activity in January 2020 in a lead-up to Valentine's Day. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 20% | Activity: 27% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Premium Quality Gins:** Disruptive Innovation Opportunity: Develop a subscription-based model for premium quality gins, delivering unique flavors and experiencing convenience for the consumers. - **Gift-oriented Spirits:** Disruptive Innovation Opportunity: Create personalized gift sets of premium spirits, offering customization options and unique packaging to enhance the gifting experience. - **Flavorful Mixology Creations:** Disruptive Innovation Opportunity: Introduce a line of ready-to-drink premium gin-based cocktails, providing convenience and variety to cocktail enthusiasts. ### Sectors Adopting This - **Alcoholic Beverages:** Disruptive Innovation Opportunity: Utilize AI and machine learning to develop new flavors and ingredients for premium quality alcoholic beverages, targeting health-conscious consumers. - **Retail:** Disruptive Innovation Opportunity: Implement augmented reality (AR) technology in-store to enhance the shopping experience and offer virtual tastings of premium spirits for consumers to try before making a purchase. - **Hospitality and Events:** Disruptive Innovation Opportunity: Collaborate with event planners and hospitality services to create unique gin tasting experiences and mixology workshops for consumers, catering to the growing demand for immersive drink experiences. ## Related on Trend Hunter - [Festively Illuminated Gins](https://www.trendhunter.com/trends/christmas-lightup-gins.md) - [Luxury Private Label Spirits](https://www.trendhunter.com/trends/christmas-drinks-range-2023.md) - [Fruit-Forward Gin Liqueurs](https://www.trendhunter.com/trends/penrhos-gin-liqueurs.md) - [Fruit-Infused Gins](https://www.trendhunter.com/trends/grapefruit-rosemary.md) - [Pink Gin Advent Calendars](https://www.trendhunter.com/trends/pink-gin-advent-calendar.md) - [Romantic Rose Gins](https://www.trendhunter.com/trends/rose-gin.md) - [Seasonal Sugar Plum Liqueurs](https://www.trendhunter.com/trends/sugar-plum-gin-liqueur.md) - [Citrusy Japanese-Style Gins](https://www.trendhunter.com/trends/love-drinks-etsu-gin.md) - [Tropical British Gin Spirits](https://www.trendhunter.com/trends/gordons-tropical-passionfruit-gin.md)