# Exclusive Patriotic Donuts Krispy Kreme Unveils Its New 'I Heart America' Donut Collection By Niko Pajkovic | Published 2022-06-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/i-heart-america References: [businesswire](https://www.businesswire.com/news/home/20220627005156/en/KRISPY-KREME%C2%AE-Sweetens-Fourth-of-July-Celebrations-with-New-%E2%80%98I-Heart-America%E2%80%99-Collection) & [krispykreme](http://www.krispykreme.com)  [Krispy Kreme](https://www.trendhunter.com/trends/star-spangled-sweetness-collection) is once again gearing up to celebrate the Fourth of July, this time announcing the launch of its new 'I Heart [America](https://www.trendhunter.com/trends/star-spangled-desserts)' collection. The new pastry collection will feature four all-new doughnuts, including 'Soaring Firework Heart,' 'Patriotic [Cookies](https://www.trendhunter.com/trends/jaffa-cookies1) & Kreme Heart,' 'Stars & Stripes Heart,' and 'Star Spangled Sprinkle.' In addition to the new collection, Krispy Kreme has also announced that it will be running an in-store promotion; customers who attend the store wearing red, white, and blue will receive a free doughnut of their choice. Both the 'I Heart American' collection and in-store promotion will run from June 27 to July 4 at all Krispy Kreme shops throughout the United States. The new offerings will not interrupt the brand's 'Sweet New Deal' promotion, allowing guests to sample a free doughnut and coffee through Labor Day. Image Credit: Krispy Kreme ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 10% | Activity: 4% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Holiday-themed Food Collections:** Opportunity for other food chains and restaurants to create unique menu items for special occasions. - **In-store Promotions:** Opportunity for retailers to increase foot traffic and offer promotional deals to customers. - **Festive Product Line Extensions:** Opportunity for product-based companies to expand their existing product lines with special edition items aligned with popular events. ### Where This Applies - **Food and Beverage:** There is an opportunity within this industry to create new products around special occasion marketing, such as holiday-themed collections. - **Retail:** There is an opportunity for retailers to offer in-store promotions around specific holidays or special events, such as Krispy Kreme's in-store promotion for the 4th of July. - **Consumer Goods:** Companies can release limited edition, holiday-themed products similar to Krispy Kreme's 'I Heart America' product line extension. ## Related on Trend Hunter - [Independence Day Donut Lineups](https://www.trendhunter.com/trends/star-spangled-sweetness-collection.md) - [Patriotic Americana Donuts](https://www.trendhunter.com/trends/krispy-kreme-stars-and-stripes-dozen.md) - [Patriotic Barbecue Donut Ranges](https://www.trendhunter.com/trends/stars-stripes-sweetness-collection.md) - [Patriotic Americana Pastry Collections](https://www.trendhunter.com/trends/fourth-of-july-donuts.md) - [Indulgent Independence Day Donuts](https://www.trendhunter.com/trends/pinkbox-doughnuts-fourth-of-july.md) - [Complimentary Summertime Donut Deals](https://www.trendhunter.com/trends/july-freedom-days.md) - [Patriotic Doughnuts Lineups](https://www.trendhunter.com/trends/memorial-day-lineup.md) - [Patriotic Grocer Dessert Ranges](https://www.trendhunter.com/trends/star-spangled-desserts.md) - [Ice Cream Truck-Inspired Donuts](https://www.trendhunter.com/trends/popsicle-1.md)